CPG Digital Advertising Market to Attain US$ 60.6 Billion by 2027, Globally |CAGR: 7.8%|UnivDatos Market Insights


NOIDA, India, March 15, 2021 / PRNewswire / – A comprehensive overview of the CPG Digital Marketing market was recently added to its extensive database by UnivDatos Market Insights. The CPG Digital Marketing market report has been aggregated by collecting informative data of various dynamics such as market drivers, restraints, and opportunities. Several analyzes are used in this innovative report to provide a more detailed outlook of the CPG Digital Marketing market. The CPG Digital Marketing market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing market growth. Additionally, this statistical market research repository studies and estimates the CPG Digital Marketing Market on a global and regional level. The global CPG digital market is projected to grow 7.8% from 2021 to 207 and reach $ 60.6 billion by 2027.

Market overview

The global CPG digital landscape is developing rapidly. In the past few years, CPG Digital Marketing has dramatically changed the way customers consume information. In addition, digital advertising has fundamentally changed primitive marketing methods, forcing marketers to stay connected with their buyers through social media applications and the internet in order to sell their products and services.

According to a study, spending on digital advertising as a percentage of total media advertising spending increased from 45.9% in 2018 to 53.6% in 2020. An increase in total advertising spending in developed countries is also a key driver of growth the industry. In the period 2018-2019 China, UK, Norway, Ireland, and Denmark were the top 5 leading countries with digital advertising spend of 69.5%, 66.4%, 65.5%, 62.6% and 61.1% respectively in 2019.

Additionally, the increasing emphasis on content marketing, big data and marketing automation is acting as a growth catalyst for the industry. According to a survey, these techniques were the top rated digital marketing technologies at 20.3%, 20.2% and 10.3%, respectively.

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Covid-19 impact

The digital transformation is redefining the way consumers interact with consumer goods. Also, industries are learning to adapt to these new changes by realigning their strategies to meet the new demands of their customers. As a result, companies have begun to form strategic alliances for digital transformation and greater reach for the consumer. For example: In 2020, Google worked with “MCN MEDIA BRANDS” to develop a comprehensive playbook for CPG brands to support the transformation of digital marketing. Due to the COVID-19 pandemic, there was also a sharp increase in online shopping. According to one study, essential items like housewares are in The United States shot up 76% in March and packaged groceries up 46% in March. In addition, advertising production was stopped overnight. According to a report by McKinsey, more than 50% of advertising campaigns have been suspended since the COVID-19 outbreak began.

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The Global CPG Digital Marketing Market report is thoroughly studied with various aspects that would help the stakeholders make their decisions in a more curated way.

The market is primarily structured by format

  • Search Marketing
  • Email Marketing
  • Social media marketing
  • Content Marketing
  • Other

The Search Marketing segment dominated the segment by format of the global CPG digital market and will grow at a CAGR of 6.7% $ 24.3 billion By 2027. However, the content marketing segment would have the highest CAGR over the forecast period.

By programming type, the market is mainly divided into segments

  • Programmatically
  • Not programmatic

Among the programming types, the programmatic segment had the largest share and is expected to grow by 8.1% CAGR over the forecast period 2021-2027. In 2019, the programmatic segment had a revenue share of almost 78.9%.

The market is mainly examined by platform

In 2019, the mobile segment dominated the global CPG digital market with almost 56.8% of the market share. The segment is expected to gain in importance by 2027 $ 38.4 billion of the market.

The geographic segmentation of the CPG Digital Market includes:

  • North America ((The United States, Canadaand rest of North America)
  • Europe ((Germany, United Kingdom, Italy, France, Spainand rest of Europe)
  • Asia Pacific ((China, Japan, India, South Korea, Australiaand rest of Asia Pacific)
  • Rest of the world

Based on the estimate that North America Region dominated the CPG digital marketing market with almost $ 12 billion Sales in 2019. At the same time that Europe The region is expected to grow remarkably with a CAGR of 9.3% over the forecast period due to the growth in total mobile ad spend, which accounted for 41% of all digital advertising spend in the region.

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Major players targeting the market include

  • Oracle Corporation
  • Microsoft Corporation
  • Accenture Interactive
  • PwC Digital Services
  • IBM iX
  • Dentsu
  • Deloitte Digital ‘
  • Blue focus communication group
  • epsilon

Competitive landscape

The level of competition among leading global companies was determined through an analysis of several leading global key players. The specialized team of research analysts sheds light on various characteristics such as global market competition, market share, recent advances in the industry, innovative product launches, partnerships, mergers or acquisitions of leading companies in the CPG Digital Marketing market. The leading players were analyzed using research methods to gain insights into global competition.

Key Questions Solved By This Analytical Market Research Report Include:

  • What are the latest trends, new patterns, and technological advances in the CPG Digital Marketing market?
  • What factors will affect the CPG Digital Marketing Market during the forecast period?
  • What are the global challenges, threats, and risks in the CPG Digital Marketing market?
  • What factors are driving and inhibiting the CPG digital marketing market?
  • What are the Demanding Global Regions of the CPG Digital Marketing Market?
  • How big will the global market be in the coming years?
  • What are the critical market capture strategies and guidelines used by global corporations?

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About UnivDatos Market Insights

UnivDatos Market Insights (UMI) is a passionate market research company and a subsidiary of Universal Data Solutions. We believe in delivering insights through market intelligence reports, bespoke business research, and primary research. Our research studies are spread across topics around the world. We cover markets in over 100 countries with intelligent research techniques and agile methods. We provide in-depth studies, detailed analysis and tailored reports that help develop successful business strategies for our clients.


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