If you’re a marketer trying to break the current wall of video noise, personalization may be the best way to tell your story. The first step is figuring out what you want to say to the specific person the video is aimed at.
HOLLYWOOD, California (PRWEB)
February 10, 2021
Over 90% of online marketers today agree that video content is an essential part of the toolkit: it draws attention in unforgettable ways, increases brand awareness, and helps increase purchases. (1) About the same percentage agree that as online video has become ubiquitous, the level of competition and noise has increased significantly. (2) In part as a result, says Maury Rogow, CEO of Hollywood’s Rip Media Group and CMO of The Video Bot, marketers are starting to combine video with another powerful tool. Personalization. “Done right,” says Rogow, “a personalized video can instantly be linked to the intended goal – the essential first step in any marketing message.”
The next step, says Rogow, of course, is to get the target right message and, if possible, motivate them to act. For more complex products and services, Rogow advocates what he calls educational marketing – messaging that explains the need or problem while promoting the sponsor’s solution to that problem.
To properly grab the attention, consider personalizing the opening 7 seconds of the video, explains Rogow. Using the technology in place, you can put your client’s name and website on the thumbnail and in the video, resulting in more clicks. “We’ve seen a 300-500% increase in conversions when we personalize videos,” says Rogow.
Benefits of personalized videos (3)
- 87% of consumers say that personalized video content influences their opinion.
- In the B2B sector, personalized videos reduce friction and increase the likelihood of a conversion.
- Working with your customer by delivering relevant video content improves ROI.
- Personalized video content creates trust and leads to engagement and increased sales.
The complexity and tone of the message, in turn, determine how the video approaches the imagery. For example, some audience / message combinations are most effective for whiteboard animation, which is a simple and fun way to explain a complex message. If the sponsor’s personality is important, you can use the character animation for the speaker.
Two-dimensional graphics can bring bullet points or statistics to life, and three-dimensional animations can be used to indicate a futuristic direction for the product or service. If necessary, explains Rogow, these techniques can be combined with each other or with live-action videos. In most cases, the visual content is accompanied by voice-overs, sound effects and / or music. “There are many, many ways to do this,” says Rogow. “The goal is to find the combination of elements that best deliver a particular message to a particular recipient.”
Whichever approach is used, it should be chosen with the project scope and budget in mind. Marketers generally agree that video offers a solid return on investment (4), but they should avoid overpaying on techniques and content that aren’t necessary to achieve a specific goal, according to Rogow. “One thing we work very hard on,” he says, “is balancing goals and means. I don’t want to bill a customer $ 10,000 for a video they don’t need. “
If you’re a marketer trying to break the current wall of video noise, Rogow suggests that personalization is the best way to tell your story. If so, he says, your first step is figuring out what you want to say to the particular person the video is aimed at. “Then seek professional help. No matter how fun it looks, this isn’t a beginner’s job. “
Information about the Rip Media Group
Founded in 2007, Rip Media Group is a groundbreaking video marketing company based in Los Angeles, California. Rip Media Group was founded by digital pioneer Maury Rogow and brings a unique combination of storytelling art and ROI strategy to animation and live action video. Maury is a member of the Producers Guild of America, with several feature films. His unique background in film production led to a revelation of the intrinsic value of storytelling in marketing, no matter how technical the subject. This led to him joining a high-tech company and being acquired by Cisco for over $ 1 billion. He then founded the Rip Media Group, a collection of award-winning storytellers, technicians, and artists selected from the Producers Guild, Writers Guild, and Screen Actors Guild. The Green Light Production Process ™ and other proprietary systems are used to create world-class voice-over, animation, and live-action video to help businesses of all sizes grow. Please visit https://ripmediagroup.com for more information
1. Nizam, Alexa. “67 Video Marketing Stats You Need To Know For 2021.” Lemonlight, January 7, 2021, itronelight.com / blog / 67-video-marketing-stats-you-need-to-know-for-2021 /.
2. “How to Use Personalized Video Marketing to Drive Engagement.” WordStream, wordstream.com/blog/ws/2020/07/23/personalized-video-marketing.
3. Nadim, Diana; “5 Benefits of Content Personalization for B2B Marketers”; July 10, 2019; Business 2 community; business2community.com/b2b-marketing/5-advantages-of-content- personalization-for-b2b-marketer-02219294
4. Santora, Jacinda et al. “Video Marketing Statistics: What You Need To Know For 2021.” OptinMonster, January 6, 2021, optinmonster.com/video-marketing-statistics-what-you-must-know/.
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