30 second summary:
- COVID-19 and global recession are darkening consumer sentiment in the UK as McKinsey & Company sees pessimism about their economic recovery surge by 46%
- The five most positive changes and how they’ll stay here
- The majority of marketers believed that the BAU would return in a year
- 2020 is the year for a perfect vision in terms of CXO (Customer Experience Optimization).
- How Many SEO Tools Are Marketers Using? Feed your curiosity and learn about local SEO and strategies.
The COVID-19 waves created a unique kind of ebb and flow in the marketing sea. Our key findings continue to reflect new developments in marketing over the course of 2020.
Pessimism continues to dwarf UK consumers
Consumer behavior is a mosaic that has repeatedly been re-summarized over the past few months. McKinsey & Company has been continuously monitoring consumer thoughts and trends, and their latest UK Pulse poll found that pessimism about their economic recovery from COVID-19 increased by 46%. As pessimism continues to dwarf in the UK, here are some other key takeaways:
- 62% of UK consumers are very or extremely concerned about the UK economy
- 56% are concerned about the uncertainty of the longevity of the situation
- 52% are concerned about the safety and health of themselves and their loved ones
- 23% are extremely concerned about the negative impact on their business
- 33% were concerned about the negative impact on their job or income
The futuristic, awesome five that will stay here
The McKinsey & Company survey also found some positive changes. Here are the five most powerful ones that are here in the long run:
- Distance learning – grew 44% and showed a 60% intention to continue
- Telemedicine (Mental) – grew 64% showing a 43% intention to continue
- Buy online for in-store pickup – grew 56% showing a 52% intention to continue
- Video Content Consumption – grew 27% and showed a 13% intention to continue
- Online Streaming – grew 5% showing a 58% intention to continue
The local SEO puzzle has new pieces to fill
Nearly 71% of businesses were quick on their feet and these were some new methods and practices that both local and global brands have implemented, according to the latest Moz survey:
- Pick up at the roadside
- Take away
In fact, more than half of the companies intended to continue these offers even after COVID-19.
Some other key findings of the report were:
- 74% of marketers believed the BAU will return in a year
- The majority of marketers (81%) agreed that COVID-19 has cut their marketing budgets
- The majority of marketers use two to five SEO tools
- 12% use more than six SEO tools
The Moz study also found increasing interest in local offline marketing as the number of marketers engaging in offline marketing increased 9% year over year.
Unusual times call for a hybrid SEO strategy
People are increasingly resorting to local brands, and as this shift has shown, many of these companies are trying to get a better grip on local search engine optimization. Sarah Bird, CEO of Moz. said
“There are new challenges, but also new opportunities for success. Brands can synthesize both traditional strategies with new techniques to ensure their businesses are always up to date and accessible. ”
However, a third of local marketers feel that their businesses are not prepared for the hybrid skills required for local SEO strategies to succeed. Companies are increasingly outsourcing SEO functions. There are also increasing opportunities for online SEO resources as 57% of marketers believe there is an abundance of quality SEO resources available.
Optimizing the customer experience will be the hero of 2020
Whether local or large brands, 2020 will be the year of the “perfect vision” to master the customer experience. Companies use this time to find out how to understand their consumers and optimize their methods to deliver happy experiences.
These are some indicative stats from Moz that will restore the fact – customer feedback will be the driving force:
- 78% of respondents agree that Google has become the new homepage for local businesses
- 51% of businesses will continue to invest in the new methods they have put in place to bring products and services to customers due to COVID-19
Interestingly, it’s not just marketers who are involved in local SEO efforts and strategic planning. This also includes the following departments:
PickZ readers for the week
Our readers are dying to find out what the new normal means for their business while we continue to get hungry for our top Insights articles. During the AI month, readers continued to show increased interest in AI-based content.
- Three steps to prepare for the post-COVID-19 business world
- Key takeaways: Marketers reveal their trust, fears, and inclinations about marketing technology
- Five examples demonstrating the value of AI to B2B marketers
- Marketing strategies during – and after – coronavirus
- What do leading consultants say about the use of AI in marketing?
ClickZ AI Summit 2020: The golden gateway to AI success
Our 2020 AI Virtual Summit is a free, half-day, expert-run event aimed at equipping marketers with the much-needed knowledge to adopt AI, realize the true power of AI, and develop strategies that can create tremendous competition Benefits.
With keynote speakers from IBM Watson, Adobe and Brian Solis, this is a once in a lifetime opportunity you won’t want to miss.
Three good reasons to register
Bridge the AI knowledge gap to:
- Better customer experiences
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