GRAND RAPIDS, me., January 23, 2021 / PRNewswire / – For advertisers, content marketing and media placement are becoming increasingly intertwined.
Every year marketers report higher spending on content marketing. However, this content is ineffective if an audience does not know that it exists. In order to increase the effectiveness of marketing efforts, it is important that there is coordination between all paid, earned and personal communication channels.
ddm marketing + communications recently published a new, informative white paper on the importance of integrating media and content strategies.
This marketing resource provides industry professionals with insights into paid advertising, the importance of finding a relevant story, effective methods for distributing content, and advice on how to measure success.
“When it comes to successful marketing, content is and will remain king. To be successful, content must be valuable and targeted to an identified audience through suitable sales channels. When it comes to media plans and content marketing, both must fit perfectly Our latest industry white paper provides an overview of the critical need to integrate media and content strategies, “he said Troy Boehm, Digital Marketing Manager at ddm.
The whitepaper is available free of charge to all members of the B2B and B2C business world. Please visit teamddm.com for additional valuable information and resources, or download this marketing resource directly.
About ddm Marketing & Kommunikation
Ddm was founded in 1990 and offers companies in highly complex and highly regulated industries a comprehensive range of communication, marketing and technology services. Headquarters in Grand Rapids, Michiganddm serves a diverse national and international customer base, ranging from health and financial services to medical products and global manufacturing. With 45 team members in West Michigan and Chicago, ddm is organized through the EOS Entrepreneurial Operating System and prides itself on its tireless commitment to persistent customer service. More information is available at teamddm.com
John Gonda 616.309.4888
SOURCE ddm marketing + communication