INDIANAPOLIS – (BUSINESS WIRE) – DemandJump, the premier marketing insights and attribution platform, today announced the launch of Account-Based Attribution, a new product that enables marketing and sales teams to measure the real sales impact of each touchpoint. Due to isolated tools, offline touchpoints, longer sales cycles and different CRM data, B2B marketers have more problems with attribution than their B2C counterparts – Advanced Account-Based Attribution closes this gap.
DemandJump’s account-based mapping closes the loop for B2B marketing and sales teams, providing end-to-end visibility across the entire sales funnel to the promotions that drive the sales pipeline and closed sales. For the first time, marketers can see the marketing channels and campaigns, keywords and organic search terms, individual pieces of content, events, television and radio commercials, and more that actually drive sales, as well as those that aren’t.
Several key features make DemandJump’s Account-Based Attribution product a must-have for B2B marketers looking to improve their results.
Leads, Revenue and Return on Ad Spend (ROAS) that are tied to every single marketing channel, every campaign, every source, every keyword and every organic search term across the entire customer journey and the purchase path are recorded across every contact point up to and including closed business visualized for a contact, account or opportunity
Dynamic and flexible attribution windows for instant measurement and attribution of activities at the push of a button for short or long sales cycles
Interactive and dynamic data visualizations and dashboards provide the flexibility to see a bird’s eye view and get detailed information
AI-powered contact-to-opportunity mapping saves sales teams hours of wasted manual time while improving quality
A true omnichannel view of all activity generating revenue on digital, mobile, offline and broadcast initiatives
Support for physical and virtual events to accurately measure event performance
Side-by-side attribution model comparison for single-touch, multi-touch and data-driven algorithmic attribution models
AI-powered recommendations that outline the specific actions marketers should take to improve their results
A comprehensive app store for combining analyzes, advertising platforms, offline data, marketing automation and CRM systems on one platform for a uniform view of all marketing and sales data
SkySync, an advanced file migration and data management platform, Director of Marketing, Krystal Elliott, said, “We used to be blind because we couldn’t accurately measure marketing performance beyond leads or form submissions. With DemandJump’s account-based mapping, we can measure all of our digital marketing efforts through to actual sales. This enables us to make much better decisions and significantly reduce our customer acquisition costs. ”
Calcutta Outdoors, a leading outdoor lifestyle and fishing brand, Mitch Mitchell, vice president of marketing and e-commerce, certified DemandJump to have closed the loop between brand marketing and e-commerce sales. Organic marketing campaigns that have a lasting impact on our business. Not all marketing efforts are tied to out-of-the-box sales reporting, but DemandJump has allowed us to finally track the impact of everything we do as a marketing team to a level we have always wanted but have only now been able to achieve. ”
“Marketing attribution is the biggest marketing problem that has never been solved to this day. The complexity is that in the past, marketing data has been split across dozens of isolated tools that don’t communicate with each other. Each ad platform takes full responsibility for influencing sales, but each ad platform is unaware of the other marketing campaigns involved in the customer journey, ”said Shawn Schwegman, CSO at DemandJump. “While the average B2C sales are typically influenced by 6 to 10 different marketing campaigns, in a B2B company 30 or more campaign touchpoints can influence a sale. How can the marketer trust their numbers when each ad platform is independently assessing their own homework and most attribution tools attack the problem with rather primitive mathematical models and limited data? ”
Schwegman commented: “Our AI-powered approach, the deep integrations we have with every ad platform and CRM to centralize all data, and our comprehensive platform capabilities give marketing professionals visibility they just never had before – and not just for their marketing Channels and campaigns, but keywords, organic search terms, individual blogs, shows, TV and radio commercials, marketing events, offline sources and much more. In order to measure performance after a lead or form submission to the actual impact on sales, this is vital for B2B marketers, ”said Schwegman.
About DemandJump Inc.
DemandJump is the premier Marketing Insights & Attribution platform, showing marketers what their target audience thinks, what their competitors are doing, and what actions they should take next to get better results.
Customers can know what content to write, what keywords to include, what websites to target, what videos to produce, and much more. DemandJump gathers and gathers a variety of data to create networks of customer touchpoints on any topic or keyword, prioritizing which actions should be taken next. Ultimately, companies can close the loop between sales and marketing by seeing exactly what actions are driving the pipeline and increasing sales.