PHILADELPHIA, January 19, 2021 / PRNewswire / – DemandLab, a technology-driven marketing consultancy, today released Sightline, a business trust solution that gathers marketing and sales data across multiple marketing platforms and demand-generation channels and creates a holistic lifecycle record for each customer.
Sightline was created by marketers for marketers who manage long, complex B2B lead life cycles for business organizations and who struggle to connect the dots across multiple channels and platforms, generate customer insights, and accurately measure their impact on sales.
The solution addresses one of the toughest problems facing B2B marketers – evaluating the sales impact of their marketing activities across the funnel. Sightline’s proprietary data framework enables B2B marketers to collect and analyze the data they need to evaluate and optimize channel and campaign performance, calculate marketing ROI, and demonstrate the impact marketing has on company revenues.
“We designed Sightline to overcome one of the biggest hurdles for our customers,” he said Rhoan Morgan, Co-Founder and CEO of DemandLab. “The B2B buyer journey can be long and complex, making it difficult to measure the sales impact of marketing activities at full funnel. Sightline connects the dots and delivers the accurate, credible attribution data marketers need to confidently demonstrate the marketing impact. “
Sightline’s flexible framework enables marketers to slice and dice life cycle and financial data to:
- Calculate the ROI of the marketing investment
- Make an iron case for additional marketing resources
- Demonstrate the direct impact marketing has on sales
- Generate actionable insights into buying behavior
- Accurately measure and optimize marketing effectiveness
In contrast to conventional platform-based attribution solutions, companies with Sightline do not have to change or expand their technologies and processes. Instead, a lightweight and flexible data framework is used that works in the background to easily collect and consolidate life cycle data.
“Sightline’s powerful attribution framework is designed to fit seamlessly with a company’s existing marketing and sales activities,” said Sightline Eric Hollebone, Chief Services Officer at DemandLab. “While other solutions impose resource-intensive integration and workflow requirements on the company, Sightline works invisibly in the background for existing marketing and sales workflows and contact points.”
For more information on DemandLab Sightline, visit the agency’s website.
We create marketing-oriented customer experiences. Through connected platforms, master data and coordinated content, we build marketing engines that support sales growth, business insights and customer loyalty for B2B companies. By orchestrating and optimizing your most valuable marketing resources, we enable your marketing teams to rethink the journey through the eyes of the customer, redefine the lifecycle and transform the company’s revenue potential. Learn more about this award-winning consultation on DemandLab.com.