PHILADELPHIA, Jan. 19, 2021 / PRNewswire / – DemandLab, a technology-driven marketing consultancy, today released Sightline, a trusted business solution that gathers marketing and sales data across multiple marketing platforms and channels to generate demand and create a holistic lifecycle record for every customer .
Sightline was built by marketers for marketers who manage long and complex B2B lead life cycles for businesses and who struggle to connect the dots across multiple channels and platforms, gain insights into customers, and accurately measure their impact on sales.
The solution addresses one of the most difficult problems for B2B marketers: assessing the sales impact of their marketing activities across the funnel. Sightline’s proprietary data framework enables B2B marketers to collect and analyze the data they need to evaluate and optimize channel and campaign performance, calculate marketing ROI, and demonstrate marketing impact on the business.
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- According to the source, DemandLab is launching Sightline, a trusted business SaaS solution that enables fast and accurate mapping of B2B marketing
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