DemandLab, a technology-driven marketing consultancy, introduced Sightline, a new solution designed to help marketers create a holistic record of customer lifecycles for optimized marketing mapping and measurable impact of sales activities.
Sightline is designed to collect marketing and sales data from multiple marketing platforms and demand generation channels, and to generate customer insights that marketers can use to accurately measure their revenue and impact across B2B lead lifecycles.
“We designed Sightline to overcome one of the biggest hurdles for our customers,” said Rhoan Morgan, Co-Founder and CEO of DemandLab. “The B2B buyer journey can be long and complex, making it difficult to measure the sales impact of marketing activities at full funnel. Sightline connects the dots and provides the accurate, credible attribution data marketers need to confidently demonstrate the marketing impact. “