Digital marketing is an approach that encompasses all marketing strategies for a product that takes place over the Internet and other online-based technologies. Some of the tools used in digital marketing are: search engine optimization, direct email marketing, and search engine marketing. Media is important because people can access a wide variety of data. Marketing on media therefore improves the visibility of a company for its customers. Denis Pakhaliuk is the CEO of Ramotion, a company that specializes in enhancing digital experiences by focusing on the user interface and how it contributes to online visibility and customer loyalty.
Denis Pakhaliuk comes to us today to share marketing methodology and how his company can help you do wonders for your business.
1) How can you categorize digital marketing?
Digital marketing is an umbrella term for all of your marketing efforts. I would roughly divide it into two segments. The first is inbound marketing, which involves techniques using social media and digital content in webinars, e-newsletters, and e-books to increase the number of clicks on links and understand a company and its services. The second is outbound marketing, which involves showing emails, phone calls, or ads to reach potential customers digitally.
2) Explain what search engine optimization is
Search engine optimization, popularly known as SEO, is the process of optimizing your website by improving its structure, organization, and content in order to rank it higher on search engine results pages. Ideally, promotional activities will be carried out to increase free traffic on your website.
3) What is your company’s approach to making digital marketing for businesses a success?
Most companies focus on search engines when it comes to digital marketing and they are not wrong as it is the starting point for most people when searching for products and services online. Here at Ramotion we realize that user experience is just as necessary as a company ranking is for search engines. Customers know how valuable they are to a company. As a result, companies need to focus not only on acquiring new ones, but also on maintaining old ones. My company helps you shift your focus by designing your digital content so that your customers can easily access information about your company online independently. You can use your company’s services to resolve most problems yourself, reducing the time your company spends answering customers online.
4) And finally, Denis Pakhaliuk, What is your company’s selling point that should convince the company to choose Ramotion rather than any other company in your industry?
In a rapidly evolving world where technology is completely relied on, especially when it comes to doing business, it is not enough for companies to just be business complexes. They have to be technologically feasible. Ramotion has a creative and innovative team of experts to help your company make this transition to bring your digital products to life. From branding to website design to user interface experience, Ramotion can build a digital products agency for you from start to finish.
I am happy to say that within a few months of being implemented in multiple organizations, our marketing strategies have achieved tremendous success. Knowing that my company is already revolutionizing the industry motivates me to work even more challenging.