The partnership is the world’s first cricket franchise sponsorship from DHL.DHL Express, the international express service provider, has come on board as the main sponsor and official logistics partner for Mumbai Indians. This partnership with Mumbai Indians marks the world’s first cricket sponsorship from DHL Express.
RS Subramanian, Senior Vice President and General Manager of DHL Express India, said: “Worldwide, DHL supports some of the world’s largest and most popular sports formats – from football to rugby, Formula 1 to sports. Today is our foray into another crowd-pleaser: T20 Cricket. “
Sandeep Juneja, Vice President Sales and Marketing at DHL Express, added: “Our brand is prominently placed on the back of the shirt. With this new association, we can bring our brand into the living rooms of a large cricket fan base that spans gender, age groups and geography. “
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“The combination of DHL Express’s international market network and the worldwide fan base of the Mumbai Indians gives our partner association program a unique dimension, so that both brands can use their extensive customer interface. This is evidence of the trust our club has gained and built through continued success in the field combined with a strong branding ideology, ”the IPL team said in a press release.