Eugen Rosenmeier believes that social media is fast becoming one of the most important areas of digital marketing, providing tremendous benefits to both small and large businesses trying to reach millions of customers worldwide.
So who is Eugen Rosenmeier and why is his opinion worth hearing?
Eugen Rosenmeier from Latvia is one of the leading experts in Facebook and social media marketing. He has helped many companies take advantage of social media marketing to increase brand awareness and generate more sales.
He is also a well respected real estate advisor and crypto expert who specializes in digital marketing advice for ICOs and blockchain projects.
In a recent interview, Eugen Rosenmeier explained the following main benefits of social media marketing for small and large companies.
- Increased brand awareness
Social media is one of the easiest digital marketing platforms you can rely on to increase your company’s visibility to a global audience.
All you have to do is create a social media profile for your brand and then network with other companies with the help of a social media expert.
With the right social media strategy, you can significantly increase your brand awareness for a global audience. According to Eugene Rosenmeir, more than 99% of marketers today state that social media marketing has significantly improved brand visibility and customer loyalty.
Social media marketing is also easier to implement. Most business owners and social media managers only spend a few hours a week on all of their social media platforms to get measurable results.
A well-managed social media page for your business not only provides a wide audience in a short amount of time, but also gives you easy access to more people who are interested in what your brand has to offer.
- Better customer loyalty
Social media offers one of the easiest and most convenient ways to interact and connect with your customers.
Eugen Rosenmeier reminds us that better communication with your audience increases the chances of generating more conversions from your social media campaigns. All you need to do is establish two-way communication with your audience and make sure you are fully aware of their needs and that their interests are promptly taken into account.
Frequent communication and engagement with your audience will help attract attention and get your marketing messages across. You can also process customer complaints and concerns as quickly as possible before the station boils over.
- A cheaper way of marketing
Social media marketing is also one of the most cost-effective modes of digital marketing.
The cost of social media marketing is significantly lower than the cost you would pay in traditional advertising channels or even digital advertising strategies like PPC or when buying ad space on popular websites.
You can also use paid advertising on social media, which is also more cost-effective as it offers a higher return on investment and doesn’t necessarily require a large budget to get started.
- Better insights and market awareness
The most effective way to address your customers’ needs is through direct communication with them.
That is what market awareness is about. Social media marketing provides a valuable advantage when you can communicate directly with your audience and become aware of what is happening in the market.
You can easily see the interests and opinions of customers that you may never have known if you aren’t actively involved in social media.
Social media is also a perfect complementary research tool that can help you better understand your industry. There are many social media tools that can help you understand different aspects of your consumers like demographics and interests.
- Better brand loyalty
A better managed social media presence makes it easier for existing and potential customers to connect to your branded product or service.
When you create a stronger connection with your audience, you improve customer loyalty and loyalty because you communicate more closely and directly with them, unlike large organizations where customers can take a long wait to speak to support teams.
Satisfied customers become loyal brand messengers. It is therefore important to get in touch with your customers and build strong bonds with them.
Social media not only helps promote your campaigns, it also provides an easier and more convenient channel for direct communication with your customers.
- Better brand authority
Customer satisfaction and brand loyalty play a key role in the success of your company. Communication is key to building brand loyalty and authority.
If you use social media effectively, your customers will interact positively with your social media posts while building a positive image of your brand in their minds. The more you interact with them, the more convinced they will become of the value and care your brand offers.
Remember, happy customers are great brand ambassadors who promote the value your business brings to their customers and their positive buying experience.
- Increase the traffic to your website or ecommerce website
One of the best things about social media marketing is that social media helps increase traffic to your website or ecommerce website.
When you post valuable content on your social media channels, you are giving users a strong reason to click through your website’s landing pages and other online properties.
The more quality content you post and share, the greater the potential for your posts to go viral and the more inbound traffic you are likely to generate, resulting in more conversion opportunities.
- Improved SEO ranking
Google and other major search engines are now using the presence of social media as an important factor in calculating rankings.
Once you have fully updated and optimized your website, you can also use your social media pages to generate more social evidence and signals of your company’s value to Google and other search engines.
Social media mentions and comments show search engines the validity and integrity of your brand, which translates into better search results rankings for your keywords.
Conclusion
Eugen Rosenmeier is firmly convinced that social media offers great growth potential for startups and established companies.
However, he does indicate that you need the leadership, expertise, and experience of a competent social media professional to be successful in social media marketing.
The sooner you start building your social media presence, the faster you will see growth in your company.