/ A News / – New York, USA, Aug 05, 2021 (GLOBE NEWSWIRE) – Market overview:
According to a comprehensive research report by Market Research Future (MRFR) “Global Digital Marketing Software Market Information by type, application and region – forecast to 2027”The market volume to 2025 is USD 119,077 million with an average annual growth rate of 19.4%.
The widespread use of smartphones in connection with the introduction of social media channels for advertising has contributed to a demand for digital marketing software. In addition, the arrival of Big Data Analytics and Artificial Intelligence (AI) in such software offers companies valuable insights into consumers and their purchasing habits. The growing importance of online media channels could open up new opportunities for the digital marketing software market by 2025.
Major Dominant Players in the Digital Marketing Software Market Covered are:
- Adobe Systems (USA)
- SAP SE (Germany)
- Oracle Corporation (USA)
- Microsoft Corporation (USA)
- SAS Institute Inc. (USA)
- IBM Corporation (USA)
- HP Enterprise Development LP (USA)
- Hubspot Inc. (USA)
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Digital marketing software enables companies to expand and improve their customer relationships through various digital marketing channels. Digital marketing software tools include email software, web analytics, customer relationship management (CRM), and market automation software. These tools enable companies to improve customer interactions through a variety of sources, such as: B. Social networking sites and instant messaging services.
Social media is currently a focus area for marketers. Social media has emerged as an efficient way to communicate with a large number of customers in a very short time. Social media advertising is an important platform and has been on the rise since the introduction of social networks and professional tools such as Facebook, Instagram, YouTube, Skype, Google+, Twitter and LinkedIn, which opened new ways of communicating with customers. Social advertising enables marketers to build a strong brand presence across different target groups of customers. All branches of the industry are completely dependent on social media for their communication and marketing mix, regardless of the budget and size of the company. There is a clear interest in integrating digital marketing tools such as email marketing, web analytics, campaign management and content management with social media applications around the world. It is reported that people spend the most on social networking sites; Hence, marketers focus on developing new promotional products. Social advertising, location-based advertising, and video advertising have grown tremendously in popularity in recent years, allowing marketers to take advantage of social media through an increase in users and subscribers. This segment has the great potential to be one of the most promising drivers of the DMS market.
However, security is a major concern when executing digital enablement technologies. As the IoT and cloud become more common, organizations need more security and privacy to prevent security breaches. The topic of security has an impact on the advancing digitization. As the number of IoT-enabled digital systems grows, so will the number of security and privacy concerns, and every endpoint, gateway, sensor and smartphone will become a potential target for hackers. Data protection and security are an obstacle that needs to be effectively addressed. Other security issues such as account hijacking, insider threats, insecure APIs (Application Programming Interfaces), malware injections, common vulnerabilities, and data loss are more common with cloud-based DMS. Companies have an extensive data repository with important consumer and business data. Any type of cyber attack on such a repository can result in a huge loss for the company. These security concerns related to data access by unauthorized users could also compromise corporate data security and the company’s competitive position.
Browse the detailed market research report (100 Pages) on Digital Marketing Software Market:
Segmentation of the Market Covered In Research:
The global digital marketing software industry has been divided into type and application.
By Type, the global digital marketing software market has been divided into interaction systems, content production and management, data and analysis systems, and management and administration-oriented apps.
By application, the global digital marketing software market has been segmented into BFSI, Manufacturing, Retail, High Tech & IT, Media & Entertainment, and Others.
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By regions, the global digital marketing software market has been segmented into North America, Europe, Asia-Pacific, and Rest of the World.
North America as the world market leader
In North America, the digital marketing software industry had a large share of sales in 2019. This is because large companies and brands are looking for a wider audience to promote their content and market their products and services online. The evolving consumer preference for online shopping is expected to allow advertisers to market their products online as well. This, in turn, increases the growth of the digital marketing software market in the region. In North America, numerous associations and organizations such as the Cloud Native Computing Foundation and the National Cloud Technologists Association are promoting the use of cloud computing to introduce a variety of high-tech solutions such as CRM, content management and cloud platform marketing. In addition, the region is home to major industry players such as Oracle Corporation, IBM Corporation, and Microsoft Corporation, who are well positioned for the digital marketing software market.
Impact of COVID-19 on the Global Digital Marketing Software Market
The digital marketing software market is expected to expand significantly during the COVID-19 pandemic due to a growing trend in B2B marketing among businesses. This is due to increased barriers to conferences, live events, and in-person business, with the aim of promoting amid lockdown due to the COVID-19 pandemic.
It is expected that the demand for digital marketing software will increase significantly during the Covid-19 outbreak by small and medium-sized businesses to advertise their products on the digital platform in order to reach the target consumers worldwide without physically reaching them.
There are several players involved in the industry, including established players with global operations and regional and local market players serving a limited number of customers. The market for digital marketing software is therefore highly fragmented and characterized by intense competition.
About the future of market research:
Market Research Future (MRFR) is a global market research company that prides itself on its services and offers complete and accurate analysis of various markets and consumers worldwide. Market Research Future has the outstanding goal of offering customers optimal research quality and granular research. Our market research studies for products, services, technologies, applications, end-users, and market participants for global, regional, and country-specific market segments enable our customers to see more, know more, and do more to answer your key questions.
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August 05, 2021 at 2:02 pm GMT
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