In the world of digital marketing, social media marketing is one of the most important elements. Although it is one of the pillars of the industry, the goal of social media marketing is often misunderstood and confused with social media branding. For this reason, digital marketing expert Ayman Kaddoura was motivated to illuminate the domain via various platforms.
There is a lot of advice people get about social media tagging, but Ayman Kaddoura, CEO and Founder of The Bridge Technology, managed to narrow it down to three key things a person should follow or believe in.
Ayman’s own social media accounts, LinkedIn, Instagram, Twitter, Facebook, Youtube are proof of his understanding of the topic. He shares: “Keep an eye on the numbers! Knowing what works and what doesn’t for you is important. If you follow the analytical side of things, you will keep making the same mistakes over and over again. Notice what works for you and the brand. “
The second tip is to create unique content, while following trends is important, don’t let them dictate your marketing plans. Make sure your social media strategy reflects your brand’s vision and not what is happening. Follow the trends, but not blindly.
“Flexibility is the most important thing for every digital marketer. In your social media plans and marketing strategies, be open to change when time calls. Social media marketing is no different from any other form of media planning, but the main difference is that you have to deal with changes quickly, ”summarizes Ayman.
The talented marketer also authored a book on the subject called Social Media: A Blessing and A Curse. The book is available online on Kindle.