With unmatched technology and category-defining innovations, Icertis is pushing the boundaries of what is possible with Contract Lifecycle Management (CLM). AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns static document contracts into strategic assets by structuring and connecting the critical contract information that defines how a business works. Today, the world’s best-known brands and disruptive innovators trust Icertis to deliver on the intent of their 10 million + $ 1 trillion contracts in 40+ languages and 90+ countries.
Who we are: Icertis is the only contract intelligence platform companies trust to keep them at the forefront now and in the future. Our unwavering commitment to contract information is based on our FORTE values - fairness, openness, respect, teamwork, and execution – which govern all of our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform in the world, we believe that how we get there is just as important as the destination
About the role: The Director Integrated Campaigns reports to the VP Global Demand Generation and is responsible for leading a high-performance team to develop compelling and engaging campaigns that deliver results. In this role, you are a storyteller who can weave the multitude of marketing channels together to appeal to the target audience. You will lead the planning, development, launch and reporting of strategic, integrated campaigns that leverage our brand position and messaging across all marketing channels to create awareness, quality retention and sales opportunities for the ICI platform.
What you will do:
- Use storytelling and the client’s deep understanding to develop a brief that will initiate the development of an integrated campaign.
- Develop robust advertising and plans, as well as an optimal channel mix for paid and social media, web, AR / PR, email marketing, direct mail, events and our extensive partner ecosystem.
- Develop and define target groups across geos, industries, personas and account or buyer travel phases.
- Work with content marketing and product marketing to define content within the campaign and leverage the latest messaging maps, industry trends and content offerings to drive integrated campaigns.
- Manage agencies that are able to create innovative offers – impressive digital experiences, impressive virtual events, interactive HTML5 content, videos – combined with an integrated GTM that promotes meaningful engagement with potential customers and leads to sales-qualified opportunities .
- Generate actionable reports on campaign plans, progress, and results and share them with the executive team.
- Collaborate with key stakeholders in marketing, rev ops, sales, and alliances.
- Develop a global strategy, goals, aligned success metrics and KPIs for integrated campaigns.
- Work closely with Inside Sales to build understanding, enthusiasm and support at the sales level, including creating campaign overview materials and coordinated search sequences.
- Work with Sales Enablement to ensure that the larger Icertis sales ecosystem – back office, field service, pre-sales, alliances – is fully focused on and activated to support integrated campaigns.
- Work with Rev Ops to build the necessary Salesforce campaign hierarchy and UTMs for accurate campaign mapping and ROI reporting.
- Embrace and apply a continuous learning and optimization mentality to improve future campaigns. Use quantitative results and qualitative insights from sales and other important partners.
- Develop and maintain a campaign center of excellence, including best practices and templates that other marketing functions can use when planning smaller campaigns.
What you will bring:
- Bachelor’s degree in marketing, communications, or a related field.
- Over 8 years of relevant B2B marketing experience with a proven track record in developing and managing successful integrated campaigns.
- Over 3 years of experience in leading a team, promoting innovation and agility while maintaining high quality standards.
- Experience working on highly cross-functional and complex programs.
- Experience in monitoring the GTM strategy and definition; ideally implement and implement a new strategy.
- Strong understanding of the B2B marketing technology landscape and best practices.
- Creative and innovative thinker with an inclination to act.
- Share and demonstrate our core values: fairness, openness, respect, teamwork and execution.
- Consistently apply the behavior of the growth philosophy: curiosity, analysis, thinking outside the box, networking and deep personal responsibility.
- Excellent communication and writing skills: you can ask questions or share information with clarity and brevity across verbal, telephone, email and messaging platforms.
- Excellent project management skills: you can define key workflows and tasks required for each task, express them in a project plan, and complete the plan on time. Status updates are provided regularly as needed.
- Excellent performance in leading and managing highly cross-functional teams.
- Experience working in a startup environment or with startup clients – for example, the ability to work in a rapidly growing organization and deliver results quickly.
- Must be able to work mornings or evenings occasionally to align with our marketing team members in Europe and Asia Pacific.
What we offer:
We are committed to the health and wellbeing of all Icertians, their families, the communities they live in and our customers. This commitment is represented in the Icertis “Four Rings of Responsibility”: Take care of yourself, take care of the family, take care of the community and take care of the business in that order.
To support these commitments, Icertis offers great health and social benefits, a generous 401,000 match, and a robust paid recreational program. Here are some of the other reasons we were named a Top Company by Seattle Business Magazine for the fourth year in a row!
• Stock options and joint ownership of the company
• Flexible place of work (role-dependent) with allowance for working from home
• Paid maternity and paternity leave
• July 4th week free – paid
• Extensive remote onboarding program and virtual employee retention events
That particular role might not be for you, but you may have a friend who is a perfect match for you. Please pass this opportunity on to everyone who wants to help transform the Foundation of Commerce!
Icertis, Inc. provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity or expression, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty or insured veteran status as per the applicable federal, state, and local laws. Icertis, Inc. complies with applicable state and local employment nondiscrimination laws in every location where the company has facilities.
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