Did you know that 91% of most websites never get organic traffic from Google?
Why?
Mainly because they don’t have any backlinks.
Wait, what are backlinks? Well, they’re just one facet of what makes a successful local business SEO strategy.
So if you’re finding relevant clients and looking to grow your legal practice from strength to strength, then you need to keep reading this guide to discover the importance of local search engine optimization for lawyers.
So why do local SEO for lawyers?
Focusing on local SEO (Search Engine Optimization) is fundamental to any business’s success in 2020 and beyond, and not just law firms.
A law firm’s internet marketing is a critical factor in the success of your local SEO strategy.
When you focus on local SEO, if you do the right thing, you can get a high return on investment on your internet marketing efforts. It’s almost like using the yellow pages of days gone by in an online environment where people want to find you geographically.
97% of searches for local businesses are done online.
If you focus on local SEO, you will get your piece of the pie.
Understanding ranking factors for local search
If you want to be successful with local search engine optimization, you need to understand which factors are most important in ranking your website.
Google uses three main categories:
- Relevance: This is how well your content matches the terms used in a search
- Distance: How close is your office to the person who is searching
- Meaning: This is how visible your brand is online
How do you get these three things to work for you?
1. Be relevant
The first thing you want to do in order to be relevant is to describe in great detail what your law firm offers. For example, if you focus on the keyword “attorney”, you are competing against hundreds, if not thousands, of other sites that list the same word.
However, if your law firm specializes in a certain category, e.g. B. to a divorce lawyer, you can narrow down your competition and appear higher in search queries.
2. Rating for distance
It may seem obvious, but your website needs to clearly state the areas you serve.
Perhaps you have satellite offices in different states or cities and be aware of this information.
Also, make sure you have updated Google Maps and other social sites to show all of the geographic locations you do business in.
3. Be prominent
This is the category where your SEO focus is predominant.
Make sure your website has relevant links that point to quality references. You should make sure that your articles and images are current and relevant to your audience.
Finally, focus on keeping your online reviews in check and encourage customers to leave reviews for you on various platforms online as it will add to the success of your SEO efforts.
Focus on the bigger picture
Local search engine optimization for lawyers is easier said than done. To be successful, you need to focus on all of the small, moving parts that make your overall strategy successful.
Our final piece of advice is to be methodical through each stage and always remember to reconsider and reconsider your SEO strategy regularly to make sure that it meets your goals.
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