Columbus, Ohio-based DNO Produce, Inc. has hired Melissa Rogner to serve as its director of marketing.
Rogner will bring her knowledge of direct sales support, customer insights, content marketing, search marketing, social media, community relationships and engagement strategies to grow the DNO / Freshealth brand as published. Freshealth Kids freshly cut, portioned fruits and vegetables used for K-12 school feeding programs will be a core business that Rogner will focus on in 2021 and beyond, the company said.
According to the publication, Rogner began her marketing career with Panera Bread’s second largest franchise, where she was instrumental in growing Panera Bread’s reach and brand awareness in the Midwest. She was also instrumental in launching an emerging fast-casual restaurant concept called Garbanazo Mediterranean. Most recently, Rogner supported the growth of wholesale for ten years as Vice President Marketing for Coffee Roaster, Crimson Cup Coffee & Tea.