If you have a website that wants to attract local customers, you are probably already realizing that local customer optimization has become imperative. Statistics show that almost half of all searches on Google today are local searches looking for businesses, restaurants, and stores near the finder. Even so, nearly 60% of businesses didn’t even claim their Google My Business listing, a key factor in local search. As you start tweaking your website to better target local searchers, you may wonder how traditional optimization recommendations – like linking – really feed into local search. The reality, however, is that shortcut plays a huge role in local search. In fact, most local UK SEO service providers will tell you that this is the second most important factor.
Why link, also when searching locally
Search engine algorithms take into account a number of factors. Of course, they look at keywords, ratings, and other things. A local key is Google My Business Listing. But beyond that, they look at links. Links are a bit like votes for another side. When one site links to another, they tell crawlers that the site they linked to is both useful and relevant. The more links you have to your site, the more sites will vote for yours. As a result, you will get a much higher search engine ranking overall. Which links are really important? The ones that come from valuable websites. For example, imagine you run a fish and chip shop and you have just made a list of the top ten fish and chip shops in Soho. The publication that named you on this list will likely link to your website. This is a voice for your website that the search engines may take note of. The more valuable the link, the more it will affect your overall rating.
Increase the number of links
Increasing the number of websites linked to your own sites is not an easy task as you will quickly learn from local SEO services. London businesses have to do a little legwork to get these links and while it seems like an easy task, the reality is that you’d better leave your links to the professionals. Wondering why? The quality of the links you get will affect your profile as mentioned above. What’s more, getting bad links can really change your overall ranking. Submitting your website to link farms or using other techniques could result in severe punishment from Google or any other search engine. This means that a percentage of customers will never see your name. Links are important, but it’s absolutely essential that you let the professionals do it to improve both the number and quality of your links.
Don’t ignore other local SEO factors
Keep in mind that while you may be concerned about linking, there are a number of other optimization factors to consider if you are to rank well for local businesses. Ask About Local SEO Services – UK businesses need to focus on a number of other factors to get a solid ranking. These factors could include simple tweaks to the page, such as: The order of your title and description, or they could be more complex, e.g. B. Standardizing your name, address and phone over the Internet. On top of that, just claiming and / or improving your Google My Business listing is also an important factor. It’s not just about the linkage. Local search engine optimization, instead, is about a number of different factors aimed at doing what Google intended local search to do – so that you can easily find your stationary location.
Because of this, consulting a professional local SEO agency will really help improve your overall search game. There are so many things to consider when trying to enter this local search market. It can be difficult to consider all of them when you need to run a business too. However, working with a professional team is a great way to get the links you need and take care of everything else associated with local optimization. If you’re looking for real results, get help from local SEO services. London businesses like you are sure to appreciate the surge in rankings and pedestrian traffic!
Hitesh is a digital marketing strategist and entrepreneur with over 15 years of experience in digital marketing, startups, branding and customer acquisition. Hitesh is the CEO and founder of the Reposition Group, which includes a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk and Bouncezap.com.