Sometimes marketing feels like you’re whipping a dead horse. Whether your ideas are funky and creative, your SEO is spot on and your strategy is top notch – no one seems to notice. Don’t take it to heart, there are over 1.5 billion websites online all trying to do the same as you do. Getting your marketing message across is one of the most difficult parts of any marketing strategy.
There is no one single recipe for success in marketing. However, there are ways you can style your message so that the chances of your messages being read are significantly higher – and that’s the biggest hurdle, isn’t it?
1. Make it personal
A personalized marketing message is a great way to get attention. But how do you avoid looking scary? There are many marketers who fear using first names because they are concerned about trolling their prospects. However, personalization can take many forms. How about creating marketing content that personalizes the customer journey?
This is what we mean:
- First visit – Provide a chatbot with a series of questions that your visitor may want answers to. Show that you know their pain points and have ways to overcome them.
- Content clicks – Offer additional resources before they click away. Show that you have a number of solutions to the problem they are trying to solve.
- Exit your website – Say goodbye and ask if they would like to sign up for news or products tailored to their specific interests.
- E-mail – It’s okay to use her first name by now. They can also prove that you remember the last time you visited your website and provide personalized content selected for them.
- sale – If you get a sale from this process, offer a promotion or gift to celebrate your developing professional relationship.
This works just like friendship. There is no crossing the mark, no undeserved buddies. It is based on respect, care and attention. The key to success lies in knowing the weak points and offering effective, tailor-made solutions.
2. Be unique you
“Authenticity is important when it comes to which brands they like and support. To win the hearts and business of your target customers, you need to convince them that you are trustworthy and authentic. ”
A lot of marketing fails in trying to copy a successful competitor. What consumers are looking for is a unique, authentic perspective that defines your brand. There are many ways to demonstrate your uniqueness, but here are 3 particularly effective techniques:
- Demonstrate your view of the world. Take a breaking news item and offer your authentic perspective on it. When a story makes the headlines, readers are hungry for new angles and look forward to sharing original or whimsical views.
- Show me what you’ve got. Does your company have any data that could provide followers with new insights? Publish a long reading article for LinkedIn, offer a white paper on your website, or create a video for your YouTube channel.
- What is your expertise? Every company has its own skills, expertise and expertise. The strange thing is that a lot of companies don’t appreciate what they have. Take a quick skill test and be generous with your tips and guidance.
3. Recycle for Success
That might not sound very exciting, but it’s a great possibility Reinforce marketing messages that have already drawn visitors to your website. Use analytics to see which posts / blogs have performed well in the past. Work the content so that it is relevant to today’s readers. This could include updating links and SEO, refactoring CTAs, or adding new content. Then above all change the date and re-index. Often times you will see an instant jump in your leaderboard.
“Google loves to see the latest content. Content that was recently released usually ranks higher than outdated pieces. “
Author: Garry West
Garry West – Founder of Imagefix | Creative Director #Tech Enthusiast, #SocialMedia Researcher. When Imagefix was founded in 2006, he brought combined expertise in digital design and marketing to the company. The growing team now offers a range of contemporary web design services including web design, graphics … Show complete profile >