- The use of digital marketing methods has skyrocketed with the dramatic increase in e-commerce and online shopping.
- Social media platforms are expected to become one of the most important shopping channels for local and international companies.
- Digital Future has aligned its marketing and branding services with the emerging trends that predict the most effective marketing strategies for 2021.
The digital marketing industry is changing drastically as more and more companies try to enter the digital world. With more than $ 110 billion spent on digital advertising in the US this year alone, digital marketing methods like social media marketing, content marketing, and marketing automation have taken on entirely new forms, but according to the FTC, the rules and regulations of the digital marketing the same.
Digital Future is a digital marketing agency that supports brands, companies and individuals in launching diverse digital marketing campaigns on various digital and social media platforms. With new trends in the digital marketing industry, Digital Future, like thousands of other agencies, is preparing to advance the interests of their clients in the drastically changed business environment we are in now. The CEO Elisha Elbaz provided us with the following insights:
New trends in the digital marketing industry
Among all marketing platforms, digital marketing has the potential to revitalize companies or brands that have suffered from the COVID-19 pandemic. This revitalizing potential is due to several factors including the dramatic increase in e-commerce and online shopping that we have seen this year. As more and more people live online these days, international and local businesses are turning to digital marketing to reach their target audiences.
Given the current state of trends, the popularity of digital marketing in general will increase dramatically in 2021. In particular, there will be an increase in personalized targeted ads, video and content marketing, and marketing automation, which will enable companies to better convert leads, generate personalized content and track their results. Social media platforms are also used to acquire and retain new customers, and platforms like Facebook and Instagram are becoming the main shopping channel for many businesses.
The new expectation for digital marketing in 2021 is personalized customer communication, be it via social media marketing, email marketing or video marketing.
Digital Future picks up on emerging trends in the digital marketing industry
Digital Future was founded with the aim of creating value for all people associated with the company, including its employees and providers as well as its customers. Digital Future works together with its customers to strengthen and grow their brand at the same time, while marketing their apps and games to specified target groups.
With Digital Future, clients work with their team to develop a uniquely tailored marketing strategy that will meet a client’s brand goals and monitor the strategy’s performance at every stage of the marketing campaign. They do this by promoting their customers’ mobile apps and games, and by building brand awareness and social media growth on various platforms such as Instagram and Facebook.
Digital Future employs a range of digital marketing services and strategies, including branding campaigns, SEO, content marketing, video marketing, web design, and almost anything else that has the potential to add value to its client’s brand.
Digital Future has adapted many of the services they offer to meet the emerging trends in the digital marketing industry, including personalized targeted ads, video marketing, marketing automation, and web design services. They have aligned the marketing strategies they offer their clients with the most effective strategies and platforms they forecast for 2021 based on emerging trends.
Digital Future’s global connectivity means it is better able to adapt to new trends than other digital marketing companies can. Because of their background in digital platforms and mobile apps, their customers and the brands they want to promote are received in a global system of interconnectivity.
Digital journey to the future
Digital Future opened in 2016 in a small town just 35 minutes from Tel Aviv. They started out as a service provider for a major customer before moving on to a full-fledged technology company. Digital Future works with three different projects – apps, social media and gaming, to help clients grow their brand. They are now a full service digital marketing agency serving a variety of different clients including app developers, media agencies, connected networks and individuals.
Despite the most difficult financial year, none of the Digital Future team members suffered a decline in compensation; on the contrary, the number of Digital Future team members increased. Digital Future currently works with the mobile performance network Mobobeat, GlobalWide Media, Inc. and Taptica, a San Francisco-based advertising company.
The founder of Digital Future
Elisha Elbaz first entered the business world at the age of 21. Since then he has had a little over ten years of experience in digital online marketing and branding campaigns. In 2016 he officially founded Digital Future.
As an entrepreneur and social media influencer, Elisha Elbaz has shared his knowledge and experience with digital marketing and branding campaigns with his clients over the years, as well as his experience of using social media platforms like Instagram as a means of expansion his personal brand. Elisha Elbaz continues to intend to build his personal brand by branching out to various platforms such as YouTube and LinkedIn and providing educational and valuable content to his audience.
The nature of digital marketing is currently in a transition phase and Digital Future is perfectly positioned in the digital marketing industry to capitalize on emerging market trends and most importantly, to help their customers do the same. Elisha Elbaz has shown that in the digital age we now live in, he is very capable of building a personal or professional brand.