BERKELEY, CALIFORNIA? Eluvio today announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to expand the use of the Eluvio Content Fabric for MGM.com and MGM ROAR, their expanded B2B platform that enables MGM license partners to add new content and To experience screenings. and marketing materials for the studio’s extensive library of movies, TV shows, and digital assets. The effort will improve MGM’s operations and customer experience, and greatly expand the initial work Eluvio previously announced with MGM.
The Eluvio Content Fabric is a global platform service that enables just-in-time distribution, monetization and maintenance of assets with low latency directly to consumers. Content is delivered directly from the source as on-demand streams, live streams and dynamic sequences, with no cloud transcoding services, content delivery networks (CDNs), aggregation services or file copying. An embedded blockchain ledger, contractually secured content and dynamic composition enable personalization, rights control, monetization and reuse of media and metadata across properties and devices.
For MGM, the Eluvio Content Fabric will be used to support a variety of key initiatives for its virtual premiere and pre-release B2B sales platform, including:
ROAR Screener: Allows MGM customers to view and discover the entire MGM catalog on one platform. Screeners are available both on the desktop and in apps. It is supported by Eluvio Content Fabric and offers a secure and personalized screening platform.
ROAR Pre-Release: MGM has released the first pre-release of its kind with tickets to new shows and movies on the Eluvio Content Fabric on both the desktop and the Apple TV app. Individual film and TV pilots are transmitted just-in-time from the source in the content fabric to browsers, mobile phones and Apple TV with individualized watermarks, encryption and DRM. Using Eluvio’s APIs, MGM can easily create custom websites, configure campaign availability policies, and issue secure tickets with blockchain support.
ROAR Marketing: MGM offers licensees a B2B self-service marketing portal for access to more than 1.5 million assets (including still images, logos, videos, etc.) that can be searched by the Eluvio Content Fabric and served in real time. In addition, MGM can host virtual marketing conferences that provide sales teams with new ways to promote and share content with customers.
MGM Licensing: In 2021, MGM ROAR will launch a brand new B2B licensing platform that allows marketers to discover content across the MGM catalog. It provides content recognition tools that allow marketers to search the entire MGM library at the frame level and create clips and still images in real time using Eluvio’s on-platform Avails Manager. This allows MGM to fine-tune customer access to material based on contracts and other business rules. MGM will also leverage Eluvio’s on-platform video understanding of machine learning (ML), which will automatically tag incoming content with identified celebrities, logos, landmarks and locations, OCR and activities, provide recording and transition detection, and provide voice for text and depth-first search on this ML -Tags and metadata that can be used to create and recommend custom clips for advertisers and other MGM clients.