Reaching new customers and returning your current customers is a huge part of an Etsy shop’s success. Hence, you need to create your marketing campaigns with these goals in mind. This brief introduction explains how smart email marketing and social media can help you stay connected with your customers and find more people who will love to shop on your Etsy shop.
Email Marketing
E-mail is a direct line of communication between you and your customers. Sending great emails is a great way to reach potential customers who are interested in your industry or product. The most effective form of marketing for your Etsy shop is your email marketing strategy.
Create a mailing list.
You should receive customer emails when they do business with you and your store should have a subscription form so that users can sign up to receive emails like newsletters or notifications of new products or sales.
When you connect your Etsy shop to Constant Contact, new customer contact information is automatically synchronized. Make sure you have legal permission to send email and send automated and customized email campaigns.
Send the right emails.
Your email should build trust between you and everyone on your mailing list. It all comes with sending the right emails. If you’ve shopped at the larger online stores before, you’ve already seen some of the “real emails”. Your email campaigns can contain important messages:
- Welcome
- Invitation to join
- Monthly newsletter
- Special promotions
- Forsaken car memories
By sending the right emails to the right people at the right time, you can increase brand awareness and close more sales.
Automate the process.
Once you have a strong mailing list and know what to say, you can put together emails that are sure to be read. With email automation, you can set up a series of emails to be sent at the right time.
You can send an automatic welcome email whenever someone re-subscribes to your list, and you can get back to us within days to invite them to join on social media. If you link your Etsy shop to Constant Contact, you can even automatically send abandoned cart emails as a reminder.
You probably know the impact abandoned carts can have on your business. This makes inventory difficult and any abandoned cart is the ghost of a customer who almost paid you. A simple reminder can get the customer to come back and complete their order.
Segment your customers.
Segmentation of retail can give a huge boost to your Etsy marketing strategy. All of your customers are individuals and you don’t want to treat everyone equally. Market segmentation is a way of breaking down your email lists and dividing different subscribers into different groups.
By segmenting your emails, you can run more targeted Etsy marketing campaigns for each specific group. Every customer will feel like the message was handcrafted for them. It builds trust between you and them and can lead to continued business and referrals.
Social media marketing
Lots of people scroll through social media for hours every day just trying to kill some time. As they scroll, their guard is closed, making them more receptive to hearing new messages. Think about your ideal customers and where they are. Would you like to show them pictures of your products? Share videos? Pick a few platforms that make sense to you.
Make the most of free social media posts.
Social media accounts are a must for Etsy marketing. You can run paid ads on most platforms, but free posts are a great way to connect with people and get followers. You’ll build a following of really interested leads – people who are interested in your industry and have a need for your product.
Create content that people want to share.
Avoid social media content that speaks exclusively through your storefront.
If you continue to focus on posting shareable content, your feed won’t appear as a constant advertisement. Create posts that build your credibility in your industry. These can be interesting facts about your market, tips on shopping for specific products, and the must-have products for your target market.
Going viral content isn’t easy, but it’s not a bad goal. When you’re doing something that people love to share and that really catches on, it means more people are looking at you and learning about you.
Use hashtags to join conversations.
You can share your own posts, but you can also check relevant hashtags and try to leave comments on other posts. Using the right hashtags in your own content can increase the likelihood that users interested in the types of products you offer will find your posts when they search for hashtags.
Align the visual appeal of your products.
Some platforms are better suited for presenting your goods with beautiful pictures. Instagram isn’t just an app for showing off pretty sunsets and five-star meals – it can also be an important part of your Etsy marketing strategy. The platform’s focus on visuals gives you a great opportunity to showcase your products. Even if people can’t pay you through Instagram, you can still use Instagram to sell as long as your account bio-link is back on your storefront. The algorithm can use your paid ads to drive prospects to your page through the browse feed as well.
Try video marketing.
For many Etsy marketing campaigns, video is the best possible medium. Use videos to explain products, show them in action, or teach your customers more about your industry and process.
Every retail store needs a YouTube channel. It’s easy to set up and doesn’t take much to keep going. You can embed links to your website in both the video itself and in the description of each video. This increases brand awareness, but increases traffic to your website. More than half of the Youtube users visit the website every day. These are many ways to generate leads.
Use influencer marketing and brand ambassadors.
If you want to get lots of eyes on your product, using influencer marketing on your Etsy shop is a breeze. Influencers are social media personalities who have tons of followers who care about what they have to say. This means that suggestions from the influencer will be better received than suggestions from a random person.
There are two ways to work with an influencer for your business. Most of the times, you send them free products and ask them to talk about the products or wear them in their posts. The other method – and probably the only one accepted by a major influencer – is to pay an influencer to talk about your products in a positive product review, or to pay them to talk about your products in a post carries and marks.
Connect to increase sales
Finding new leads and generating repeat business can be difficult, but finding ways to keep in touch with existing and potential customers can be helpful. A strong email marketing campaign can keep customers coming back, and an authentic social media brand can attract new customers. It may seem scary at first, but the returns make it all worth it.