The following text is a promotional item that was not written by Cryptonews.com journalists.
Eugen Rosenmeier is a cryptocurrency expert who regularly deals with digital marketing for digital currency projects such as ICOs and blockchain.
He combines his expertise in digital marketing in the blockchain industry with his in-depth knowledge of cryptocurrencies to help both startups and established companies put their brands and ICO projects in the spotlight.
Rosenmeier recently shared his expert opinion on how social media and digital marketing can help promote ICOs and blockchain projects.
According to Eugen Rosenmeier, the ICO industry is characterized by aggressive and relentless competition as more coins are being issued in the already overcrowded cryptocurrency market. Unfortunately, most blockchain companies seem to have forgotten about digital marketing and shifted focus to mainstream solutions in order to stay one step ahead.
The results of focusing on a single marketing strategy have been far from impressive. Research shows that almost 50% of the ICOs introduced in recent years have failed because they lacked the right marketing and advertising strategies.
To get a good idea of the importance of digital marketing for ICOs, let’s first look at what makes a successful ICO.
What is an ICO?
Eugen Rosenmeier defines an ICO, short for Initial Coin Offering, as a process that aims to remove bottlenecks that represent an obstacle and at the same time raise public funds for the development and introduction of a new cryptocurrency asset. Before ICOs were introduced, the most common way to raise money from the public was through an IPO.
In an IPO process, all a company had to do was publish the required documents and then get going to attract investors. The company would then trade on a stock exchange where the public could buy and sell their shares in the company.
However, the majority of IPOs faced several challenges. For example, the company that went public had to be an already established brand with a good reputation in its industry, and second, the IPO was limited to a specific country or geographic region. IPOs had to deal with numerous regulations that often became a major obstacle for companies and brands looking to go public.
An ICO, on the other hand, offers a streamlined process that removes the bottlenecks associated with most IPOs. For example, an ICO is global and not limited to specific geographic regions. You can raise money from people in all parts of the world through an ICO.
With the right planning, implementation, and marketing, you can launch a successful ICO whether you are an established brand or not. In fact, a majority of the most successful blockchain projects today began as an ICO.
How can you successfully market an ICO?
Eugen Rosenmeier recommends having everything in place before you even think about marketing your ICO in digital space or in any other way. You need to first create a perfect ICO white paper and develop a good ICO website.
There are many ways to market the ICO. Note, however, that popular search engines like Google do not support ICO marketing through their PPC Adwords marketing channel.
As an experienced digital ICO marketer, Eugen Rosenmeier recommends working with a professional ICO advisor to develop an effective strategy for marketing your ICO.
The ICO advisor will develop a solid marketing strategy that can include a combination of the following methods:
- Content marketing where you rely on high quality content to reach more people and attract more investors
- Guest posts on high-traffic websites in the blockchain and investment industries.
- Sponsored content on websites with high daily or monthly traffic in relevant niches
- Search engine optimization, where the ICO advisor works with other SEO experts to rank your ICO website higher in search engine results for relevant keywords.
When planning your ICO, avoid falling into the all-too-common misconception of building it and they will come.
Most ICOs never make it past the publication phase of the white paper. You need to focus on marketing your brand as actively as you worked on the blockchain technology your ICO is based on.
You need to reach a wider audience and cultivate the audience in order to respond positively. This is where a digital marketer for ICOs and blockchain projects comes into play.
How does an ICO consulting expert help?
Eugen Rosenmeier says the enormous amounts of capital raised with ICOs have resulted in fierce competition in the blockchain industry.
You wouldn’t be wrong if you believed that everyone, including those with the most basic notion of ICO, would want a piece of blockchain pie today.
It’s no surprise why thousands of ICOs hit the market every month. Only a handful of them ever succeed. Most fail because they do not use the services of professional and experienced digital ICO marketers and experts.
An ICO marketing advisor is a digital marketer who works in the blockchain space. The consultant helps people and brands to successfully develop and market their ICOs.
Some of the core services offered by an ICO advisor and digital marketer include the following:
- Write the ICO white paper before your company can launch the ICO
- Market research on profitability and the success of your ICO project.
- ICO Marketing Using Digital Marketing And Best Marketing Practices For ICOs. The consultant will help develop and implement the best digital marketing strategies for your project.
- The advisor will also help you make the ICO available to the public and other relevant activities such as registering your ICO in European and offshore countries.
Marketing your ICO in the digital space
Eugen Rosenmeier also pointed out different ways a competent digital ICO marketer can advertise your company’s ICO.
The goal of the consultant is to drive attention and traffic to your project using a combination of technologies and strategies, such as:
- Brand optimization
- Search engine optimization
- Reputation management
- Social media marketing
If you want to maximize the potential of your ICO, Rosenmeier recommends bringing in a professional digital asset management and marketing expert. Eugen Rosenmeier has been active in the crypto and ICO management industry for years.
Before that, he worked on successful ICO launches for new and established brands.