First, the move to streaming content. As the pandemic raged in 2020, more and more people were turning to entertainment and news streaming options, new data from Sightly and eMarketer underscore. Their new report shows that YouTube is still the most watched online video platform. 94% of US OTT viewers tune into the platform “at least monthly” during the year. In comparison, around 74% of OTT viewers watch Netflix at least monthly.
The researchers also found that YouTube viewers watched longer than on other platforms. YouTube viewers take an average of 7.3 minutes per CTV session, compared to 3.6 minutes on their mobile and 5.7 minutes on their desktop.
Additional data from the Sightly and eMarketer reports can be found here.
Meanwhile, MediaRadar believes Snapchat’s cache – for consumers and for brands – is on the rise. The top ten largest advertisers, which include State Farm Auto Insurance, Levi’s, and American Eagle, accounted for about 20% of their total ad spend in 2020. In total, brands have invested more than $ 480 million in advertising on the fast-moving social media channel. This corresponds to an increase in expenditure of 37% compared to the previous year.
Further data from MediaRadar can be found here.
And it’s not just that consumers keep logging into the social network, but that they are engaging with the content there – both UGC and branding.
“Snap is a rocket ship right now as it has expanded Snapchat’s user base as it evolved as a platform. Snapchat isn’t just a way to share it with friends and family – it’s become a mainstream entertainment channel. From AR and Lenses to Discover and Spotlight: The company is constantly innovating in both technology and content to make itself stickier and more engaging to a wide audience, making an attractive value proposition for advertisers who have a wide variety of inventory types and sizes. features that they can use and get great ROAS from their campaigns – up to 10x according to our data, “said Boaz Cohen, SVP for Business Ad Development at StitcherAds.
Keywords: Advertising, content trends, eMarketer, MediaRadar, Sightly, Snapchat trends, StitcherAds, streaming content, YouTube trends