Instagram will no longer promote TikToks in Reels
In a nutshell
Instagram is taking a stand against recycled content and encouraging users to use reels to create their videos instead of reposting TikTok videos, for example. In a recent best practice post on his @creators account, Instagram offers tips to help users create content that will be viewed and shared. Blurred role content with logos or watermarks is less easy to find.
What does that mean?
Instagram does not actively promote videos that are recycled from other platforms on the Roles tab. However, they can still be viewed by the user’s followers.
At this step, more creators should be using the Reels feature to create their videos – especially those who view content views and engagement as important performance metrics.
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The rise of the clubhouse
In a nutshell
Backed by Elon Musk, Oprah Winfrey, and many other influential people, Clubhouse is an audio-only network that has seen a surge in new users since its launch last March. The free app is currently only available to iPhone users and allows users to join public or private audio chat rooms.
What does that mean?
The invitation-only platform created an exclusive appeal and has since been valued at over $ 1 billion.
In a recent blog post, Clubhouse developers announced that they plan to complete the beta phase of the app so they can remove the invite-only element and open up access to the world.
Our paid social experts predict that once the clubhouse is open to more people, companies will be able to create accounts. It may not be long before marketers are able to advertise on the platform and immerse themselves in the world of audio-based social media marketing.
LinkedIn provides tips on creating engaging content
In a nutshell
LinkedIn has published a 17-page guide that explains how to create disruptive, engaging, and inspiring content to aid users in their B2B marketing.
What does that mean?
The guide, which includes best practice examples from a wide variety of companies such as Mailchimp and Capital One, provides easy-to-understand insights into the content that works best on the professional social networking platform, such as: B. Using interactivity as a tool to capture and drive deeper engagement with your brand.
Does your company use LinkedIn for marketing purposes? Download the guide and take notes. The recommendations will likely improve the performance of your content.
Download here
Twitter is experimenting with the subscription model
In a nutshell
Twitter has confirmed that it is researching new ideas and experimenting with new revenue-generating models such as tips, paid account features such as profile customization and additional social listening analytics for brands, and subscription-based access to TweetDeck (Twitter dashboard application for managing Twitter accounts). .
What does that mean?
Most of Twitter’s revenue comes from targeted advertising, and most social networks are kept free to drive user growth and engagement. Subscription and paid features mean more consistent revenue for the platform as well as new features for users.
In a statement to TechCrunch, Bruce Falck, Twitter’s Revenue Product Lead, said they “will continue to research and experiment with ways to further diversify our sales across ads in 2021 and beyond … These can be subscriptions and other approaches, The Humans and Humans enable businesses of all sizes on Twitter to access unique features and advanced ways to create, discover and engage with content. “
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Pinterest launches the Interests widget for iOS
In a nutshell
When Apple released widgets with the iOS 14 update, over 2 million people worldwide added the Pinterest widget to their phones. This allows you to see saved pins on your home screen. Pinterest has now taken the tool one step further so that users can select their main interests and add new content to the widget on a daily basis.
What does that mean?
Since this function is all about discovering new content, additional apps are opened in the “Sneak Peek” window in the app. If you use Pinterest to market products and / or services, make sure your posts are tagged with relevant keywords so that users whose feature is enabled on their home screens are better viewed.
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The latest game type changes in Google Ads
In a nutshell
Because of Google’s ability to identify the intent behind search queries, they are simplifying the keywords and soon the phrase match will be expanded to cover additional BMM (Broad Match Modifier) traffic. As a result, Google will be phasing out the BMM keyword match type.
The “merging” of match types has occurred as Google increasingly steers towards intelligent bid advances. Since smart bidding relies on accessing as much data as possible, it is a step towards further strengthening automation and machine learning by consolidating campaigns and bringing together game types. The move away from traditional PPC accounts with a high volume of campaigns, each broken down by keyword topic and match type. The advantage was to have direct control over the spending in certain keyword areas.
What does that mean?
The current account will not be affected as existing BMMs can continue. However, new BMMs need to be uploaded as a phrase match. During this introduction, we will very carefully monitor how traffic, CPCs, and SQRs are impacting.
What marketers need to know in 2021
Everyone has a plan until they’re hit in the mouth ‘- Mike Tyson
It is fair to say that 2020 did not go as anyone expected. Due to the ongoing uncertainty surrounding Brexit, a controversial US election, the emergence of anti-racism and of course the global COVID-19 pandemic and the resulting economic downturn. 2020 hit us with one event after another.
All predictions for 2020 went out of the window and by 2021 we’d be stupid to predict what’s next. Instead of predicting forecast trends for 2021, we have highlighted and illustrated (on the next page) a few important topics that you need to know in order not to be unexpectedly hit by them. Or at least have a plan for when to do this.
Read the iX POV here