NEW DELHI: After almost 14 years in the organization, Sumant Ray, Vice President of HT Media, decided to start his own digital marketing company Mediazaadey Entertainment LLP.
With more than two decades of experience in content, marketing and branding, Ray is now venturing into digital content. In the future, his new company will focus on branding, content creation, digital marketing and social media marketing.
At HT Media, Ray led Fever FM, Radio Nasha and Radio One as the national director for content and creativity. He created and directed one of the biggest audio mega-series – Fever Prastuti Mahabharat on Fever FM in Hindi with Shilpa Shetty, Shatrughan Sinha, Vivek Oberoi, Rahul Dev, Vijay Raaz, Dalip Tahil and Shakti Kapoor.
He was the first Indian to win a New York Festival Award in 2011 for his Hindi audio series Fever Prastuti Ramayan, and in 2012 won three more New York Festival Awards for Fever Prastuti Gandhi, Fever Prastuti Sainath-Sabka Malik Ek in 2012 in the following years 2016 and Fever Prastuti Jai Bajrangi in 2018.
He is also the creator of the first yoga hymn for International Yoga Day 2016.