Content Marketing Industry
The collective spread of coronavirus disease has opened up positive opportunities for the global content marketing industry. On the other hand, the majority of organizations around the world are completely on lockdown to prevent the spread of disease. Hence, it has severely affected the business and industrial processes like manufacturing, supply chain and logistics and many others. On the contrary, in this emergency situation, most of the players in the content marketing industry step up to help other companies such as the hospitality and retail sectors to take advantage of content marketing. For example, Fractl, the leading content marketing company, supports well-known brands like TripAdvisor, Marriot and Airbnb by building brand awareness and loyalty. In addition, Nike, the largest footwear company, uses content marketing support to attract well-defined customers. By implementing these strategies, global industry leaders are preparing for the impact of post-COVID. In this chaotic situation, we are helping our customers understand the impact of COVID19 on the global content marketing industry.
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Our report includes:
• Technological impact
• Social influence
• Analysis of investment opportunities
• Market scenario before and after COVID
• Infrastructure analysis
• Supply-side and demand-side impact
According to the latest Research Dive release, the global content marketing industry is expected to generate revenue of $ 137.2 million by 2026, a CAGR of 16.2% over the planned period.
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The content marketing industry was segmented by channel type, end use and region. The report offers in-depth insights into the drivers, restraints, opportunities, key segments, and key players in the global market.
Factors Affecting Market Growth
According to our analysts’ estimates, the growth of the global content marketing industry is mainly due to the significantly increasing adoption of the content marketing system by companies for customer loyalty, personalized advertising and great customer experiences. However, a lack of professionals to analyze marketing data is hindering the growth of the content marketing industry.
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Social media channel will be the most lucrative
Based on the channel type, the global content marketing market is divided into blogs, video sharing platforms, social media, and others. The social media market generated revenue of $ 27.0 million in 2026 and is expected to grow 17.0% over the analysis period. The tremendous growth in this segment is mainly due to the significant growth in social networking sites.
Lead generation held significant market share during the analysis period
Depending on the end use, the global content marketing industry is divided into lead generation, brand awareness, and others. The lead generation market will have a significant share and is expected to generate revenue of $ 66.5M in 2026 with a CAGR of 16.3% over the forecast period. The brand awareness segment is expected to grow the fastest and is expected to generate revenue of $ 43.0 million in 2026. This is mainly because brand awareness mainly goes to achieve a number of business goals and objectives.
Geographic analysis and key market players
Based on the region, the content marketing industry is divided into North America, Europe, Asia-Pacific and LAMEA. The Asia-Pacific content marketing industry is expected to have $ 32.7 million in revenue in 2026 and is expected to grow 17.2% over the forecast period. The growth is mainly due to the massive adoption of cloud technology and the use of smartphones, as well as the rapid development of content marketing systems, particularly in India, China and South Korea.
The leading players in the global content marketing industry are Contently, HubSpot, Inc., Adobe, Percolate Industries, Inc., Influence & Co., CoSchedule, LLC, Scripted.com, NewsCred and others.
Mr. Abhishek Paliwal
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