With more than 200 million active users, Twitter is one of the most popular social media platforms worldwide. Today, as every company, large or small, uses social media to grow their business, Twitter has recently emerged as a “selectively” powerful tool to get a strong foothold in the corporate social media marketing world to win.
Why selectively? First, Twitter falls under the “micro-blogging tool” that requires users to post content that is exactly 140 characters. Second, Twitter does more than “buy active Twitter followers” for your brand. As a result, it becomes complicated for many companies to get their ideas across or to publish content in small words.
With that in mind, let’s take a look at how Twitter can be used as a marketing tool in general:
Tweet with a twist
140 characters is a small word limit. So make sure you use it wisely and strike a balance between the idea you want to convey to your audience and the words you use to convey it. The most successful tweets in Twitter history have been catchy, creative, and engaging. So, tweet with twists.
Audience engagement is very different from selling your product or service. So make sure that you don’t just put your sales on your tweets and focus more on keeping your audience engaged with something that can take them back as they roll up out of your tweet section. Another important point is that you don’t tweet too much for the audience to understand. It is better to narrow the tweets and root them with creativity.
Watch the mouths on Twitter
With buying Twitter followers comes a huge responsibility for monitoring the conversations that followers have on your branded Twitter feed. The logic is very simple: the more the mouth, the more the conversations. Perhaps the most ideal way for businesses to use Twitter is to monitor discussions, identify feelings, and provide adequate customer service. Twitter users often go to the platform to object to an organization, product or service. When you recognize the customer’s concerns, address them with the right solutions.
When users have something wonderful to say, try tweeting again, selecting, and letting your followers know. If you have something negative to say, speak to them firmly and as quickly as possible. If you have any questions, answer them immediately. Keep monitoring the discussions on your Twitter handle to find out what content to share and to join discussions. Also, while Twitter can be used to share your thoughts and your product or service, it is an incredible device for listening and finding out what is moving, what people are discussing, and how they are feeling about certain topics or subjects.
Tweet the trend
Hashtags are a great way to get massive amounts of your brand awareness. A hashtag, when used frequently by the audience, becomes a trend. Also, the hashtags help attract more attention from the audience who may be interested in knowing your vision and ideas. However, one big mistake people make when using a hashtag with their tweets is that they use every hashtag they see. Unfortunately it does not work. Use hashtags that match the idea and content of your tweets.
Some brands create their own hashtags to start an online campaign and encourage their audience to re-share and tweet those hashtags with them. For example, L’Oréal launched the hashtag #worthsaying and encouraged women around the world to share what is important to them and “worth saying”.
This campaign empowered women around the world and was supported by thousands of women, including celebrities like Blake Lively and Jennifer Lopez. The hashtag went viral due to its social impact and its consideration of women’s concerns, which is the order of the day.
Although the campaign first launched in 2016, the brand redesigned it in 2018 in collaboration with TIFF’s #ShareHerJourney campaign. For every mention of #WorthSaying and / or #ShareHerJourney on social media, the brand donated $ 0.25.
Set your Twitter goals
Success on any web-based media platform starts with clear, quantifiable goals. Your social media strategy is extremely unlikely to have a positive impact on your business unless you understand what you are trying to achieve.
Your Twitter goals should be “SMART”: specific, measurable, achievable, relevant and time-bound. So getting famous or going viral online is out of the question. These goals should be aligned with your elevated business goals in terms of growth and broken down into quantifiable goals to be achieved by any given point in time.
Create lists in your feed
Opening your Twitter feed for 1,000,000 conversations on random topics is a mess. There’s so much going on that it’s difficult to get involved with anyone’s topic.
Because of this, lists are a useful tool for focusing on the conversations that really matter to your business. Lists are curated feeds from selected accounts that you can use to review important conversations or data subjects.
You can make as many lists as you need on Twitter. Compared to the main feed, which is requested via Twitter’s mystery algorithm, tweets in your lists are mastered one at a time, making it easier to keep track of recent developments and issues.
You may need to make lists of the accounts of your competitors, high performing idea innovators in your industry, and your own contemporaries. Remember, lists are public. So be insightful in naming them. You can also subscribe to the lists of other Twitter accounts.
Of course, every brand has their own Twitter marketing strategy that is specific to them or the organization behind them. However, if you carefully follow the basics, you can start in the right direction.
Published on January 22, 2021
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