CAMBRIDGE, Mass., April 12, 2021 / PRNewswire / – Forrester (Nasdaq: FORR) today announced the complete conference agenda for its B2B summit. The North American Live Virtual Experience will take place May 3-6, 2021. For more than a decade, the B2B Summit – formerly the SiriusDecisions Summit – has been a trusted resource for marketing, sales and product leaders as they address unprecedented business challenges. In addition to unveiling new research results, this year’s event will feature notable keynote speakers including: Trevor Noah, Comedian and award-winning host of “The Daily Show”.
With customer motivations and needs fueling 74% of all B2B strategies, the B2B Summit will help executives better understand customers’ changing behaviors and decisions. Additionally, the event features more than 100 track sessions that focus on the latest B2B buying trends, changing buyer needs, and new sales, marketing, and product management practices. The event will also introduce new frameworks – including the Forrester B2B Revenue Waterfall – to help the revenue-generating ecosystem become more efficient and grow.
Notable keynotes and sessions include:
- The new fate of B2B marketing. Changes in buyer behavior, digitally disruptive business models and rapid technological development are redefining the fate of B2B marketing. This session will highlight the forces ushering in the new era of marketing and explain how executives should turn to serve the new purpose of marketing.
- Trust building: the B2B imperative. In a world where trust in all institutions is waning, B2B companies struggle to build and maintain trust in their brands and offerings. This session will explain why the requirement of trust is critical to B2B organizations and provide a framework for understanding and building trust.
- The five Ps of sales that will lead to success in the future. This session will outline the key buying trends that will affect sales organizations in the future, as well as the “Five Ps of Sales” they must use to drive the sales growth that all stakeholders need.
“Marketing, sales and product leaders from some of the world’s most admired companies have relied on the B2B Summit over the years for advice on how to grow, stay ahead and influence a dynamic market.” , he said Sharyn Leaver, Forrester’s senior vice president of research. “We’re excited to present and introduce a powerful thought leadership leadership this year that will help B2B executives align across functionalities, anticipate the changing needs of their buyers, and face new challenges.”
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