Marketing is not a one-size-fits-all solution. The results differ depending on the industry, strategies and tools. These AI marketing tools help marketers and small businesses be more effective.
Marketing has historically been a focus for most companies, with most companies spending 7% to 12% of their gross sales on marketing activities. Although marketing budgets appear to be shrinking due to the impact of COVID-19, marketing technology and digital channels are two areas of spending that may grow. As companies focus on making every dollar count, these artificial intelligence (AI) tools are transforming the way some teams market in their niches.
Marketing for car dealerships
AutoLeadStar leverages its AI-powered, customer-centric marketing and sales technology to transform the way dealerships are marketed. Their technology mimics the real behavior of the buyer at scale. AutoLeadStar is like a Shopify / Hubspot hybrid for car dealerships. The AI generates hyper-targeted multi-channel marketing campaigns from the retailer’s database, which includes search, ad, social networks and websites.
- Publish multiple versions of each VIN-level ad to target different buyers
- Create, change, run and optimize ads in seconds – around the clock
- Target customers based on their online behavior to successfully find buyers
- Customize and adjust messages online to buyer’s behavior patterns – in real time on the website and afterwards
Contact AutoLeadStar for pricing information.
Video creation tool
Lumens5 is a video creation tool that uses AI technology to summarize existing content you’ve created, such as blog posts, articles, or just some notes, and turn it into a short slideshow type video that you can use for marketing. This tool is not industry specific and companies or individuals can add music, images, and logos to match their brands. Lumen5 is powerful, easy to use and takes minutes to upload content, create videos, customize and share via websites and social media.
- Access hundreds of themes, colors, fonts, and more
- Access to a media library with millions of photos, video clips and audio files
- Access branding presets and voiceover features or record your own voice
- Automated retrieval functions that fill storyboards as links are added
Lumen5 offers five monthly subscriptions based on annual billing. A free Community plan, Creator for $ 11 / month, Premium for $ 59 / month, Business for $ 149 / month, and the Enterprise plan – contact Lumen5 for information on Enterprise pricing.
Ecommerce Marketing Tool
Yotpo is an e-commerce marketing tool that uses deep learning technology to evaluate customer ratings of products. It identifies the topics customers are talking about and how they feel about each item. Yotpo uses an AI engine to collect relevant reviews from buyers and display these new buyers to increase conversion rates.
- Analyzes customer comments and feelings about products in order to improve products
- Predicts buyer behavior to increase sales
- Integrated with ecommerce platforms like BigCommerce, Magento and Shopify
- Designs customizable brand loyalty programs
Yotpo offers a free plan and a premium plan. Contact Yotpo for pricing information.
Social media marketing
Acquisio focuses on spending on social media ads for marketing agencies and local pay-per-click (PPC) resellers. It simplifies complex PPC management across all social media platforms by using 30+ AI and machine learning algorithms to optimize every dollar spent on advertising. The algorithms collect and analyze data day and night on multiple advertising platforms in order to optimize spending and increase clicks or conversions.
- Advertising templates for any social media platform
- Budget distribution for ad display in various search engines
- Ad builder dashboard for centralized creation and editing of ads in multiple files
- A simplified user interface for fine-tuning algorithms based on customer requirements
Contact Acquisio for information on marketing agencies and PPC resellers.