Since the advent of online marketing, search engine optimization (SEO) has been one of the most effective strategies for marketing your own company. Although experts have different opinions about what SEO is, it is basically a strategy that will allow you to rank your business ahead of other businesses when consumers are looking for a keyword or group of keywords related to your business stands. When you consider how many people use search engines on a daily basis, it’s easy to see why being seen online can make or break a business.
Additionally, with the current state of the world, traditional advertising is a little less effective, which is what makes SEO special important for local companies after COVID. But it’s worth noting that SEO isn’t as straightforward as many people assume. SEO comes in a variety of forms, and local SEO is perhaps one of the best types for local businesses, but what exactly is it?
A quick overview of local SEO
Although the Internet has enabled businesses to deliver products and services to consumers from one side of the world to the other, some services simply cannot function if the customer is not in the company’s current location. For example, a restaurant cannot possibly deliver food to a customer from another country. Therefore, if a person wants to eat sushi, they must also indicate their location instead of searching for a sushi restaurant in general.
That’s the core of Local SEO – it allows you to be discovered by people looking for both a type of business and a specific location. For example, if your Italian food company is based in London, you may be seen by people searching for “Italian” Restaurants in London, ‘but not if you’re looking for’ Italian restaurants’. In other words, you can target individuals with local SEO.
While local SEO has several other advantages for businesses, such a strategy can be difficult to master. That’s why there are agencies like The Brains local SEO services Integrate local SEO into a company’s marketing strategy.
Now you may be wondering why you should hire local SEO services for your business when you can do it yourself? Below are a few reasons that can answer this question.
- Local SEO agencies know the area
There are several things to keep in mind when developing an effective SEO strategy. When doing local SEO, you need to consider the customs and traditions in your area. It will of course take some time to adapt the strategy you already know so that it becomes a strategy that works specifically for your geographic location. But this is not the case for local SEO agencies.
Such agencies already know the area well. They have a deep understanding of the people there and know their traditions and customs. As such, they most likely already have a pre-built SEO strategy that suits the region. The agency would have to adjust the strategy here and there, but its existing knowledge would give them a head start.
If you’ve only recently started your business in the area, hiring a local SEO agency can be very beneficial as it will save you a lot of time understanding the local market.
- You are familiar with the local keywords
If you’ve tried SEO for your business before, you probably know how important keywords are. These are terms that people type into a search engine when they want to search for something. If you want your business to be seen by people who search online these words should be targeted. For example, if you run a restaurant, you want to rank for the keyword “restaurant”.
Keep in mind, however, that keywords can take many forms depending on your geographic location. For example, in certain countries the term “resto” refers to a restaurant. So if a person is looking for a restaurant in the area that is worth visiting, they are most likely looking for the “best resto”.
This is what experts call a local keyword and it is important to have that type of keyword in your. to use Local SEO strategy because you can use it to address your desired target group more precisely. Unfortunately, if you hire an SEO agency from another area, chances are they don’t know the local keywords. Hence, it is best to hire local SEO agencies instead.
- You can request personal advice
No matter what type of business you are in, you should understand the importance of communication in an organization. It promotes your relationship with your employees, which in turn improves their productivity and efficiency. You can do this by holding meetings every now and then. When you hire an SEO agency, you want to do the same with their employees.
However, given the current situation in the world, you can only go so far as to host meetings through video conferencing tools, but only if you work with an agency far away. Suppose you hired a local SEO agency – that would be a different story. You can use them to conduct face-to-face consultations and meetings, and believe it or not, that alone is reason enough to choose a local SEO agency over a remote one. Here’s why:
- Tone and body language play a big role in employee retention. Hence, face-to-face meetings tend to build loyalty better than videoconferencing meetings where the above elements are lost.
- A Recent study shows that employees and decision-makers generate more ideas in a personal conversation than in a virtual conversation.
- People are more focused in face-to-face meetings than in virtual meetings.
To sum up, having a local SEO agency encourages more intimate communication between your company and its employees, which in turn has other benefits. Video conferencing is effective to some extent, but nothing beats face-to-face interactions.
- Your connections can be of great value
As a business owner, you should understand the value of connections. They allow you to share information faster and get more referrals through them.
Even so, you want to build as many connections with other companies as you can, but it’s not going to be easy. For this reason, hiring a local SEO agency would be of great benefit to your company. Since they have most likely been in the area for a long time, it can be assumed that their agency has made countless connections with other companies.
By hiring such an agency, you are effectively connecting with brands they are associated with, which can go a long way in establishing your credibility in the area.
SEO agencies exist to help build a business Online presence. While the strategies out there are myriad, everyone agrees that some are effective and some are not. Local SEO agencies in particular are extremely valuable to local businesses, and this guide should help you understand their potential benefits to your business, if you ever hire one.