- People look for topics related to pandemics
- More and more people are looking for local businesses
- Online shopping is more popular
- Evergreen content is becoming increasingly important
During the pandemic, people faced challenges they had never seen and made changes in all areas of their lives.
Even as I wrote this and more and more people are receiving the vaccine, the effects of COVID-19 will still be felt for a long time.
Many of these changes brought about by the pandemic can become permanent fixtures as we have had to reassess every aspect of our lives and business.
SEO professionals are no exception.
An unexpected offshoot of COVID-19 was that more companies are realizing the benefits SEO can offer.
Google search interest in SEO rose to its all-time high at the start of the pandemic and remains strong as companies try to stay relevant, visible, and viable.
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Here’s a look at four more ways SEO has been impacted by the coronavirus pandemic.
People look for topics related to pandemics
Even after a year, COVID-19 is the most important thing for many. We all had a lot of questions last year and we still ask a lot today.
Access to this accurate, timely information is vital. For this reason, Google has set priorities so that users can find this information more easily.
If you look up various questions about the virus, Google offers various reliable sources right on the first page, such as: B. An overview of cases in your area, statistics, test information, how the pandemic is dealt with, and news updates.
Interest in topics not necessarily related to the virus itself – hobbies, music, fitness, and outdoor activities, for example – also gained prominence as the bans and restrictions continued.
People’s lives have changed significantly in the last year, which has resulted in many taking up new interests and needing different resources to help them.
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Businesses can find new ways to deliver valuable content or service to their audience that is getting more exposure now than in the past.
Understand your audience and keep up with the trends so you know how to deliver valuable content that people actually want.
More and more people are looking for local businesses
There is no doubt that local businesses have suffered from the pandemic.
While keeping a business running is harder than ever, many people are still trying to help small businesses in their area.
Travel restrictions and supply chain issues have made local businesses the safest and most convenient options for consumers in many cases.
This won’t go away either – an Accenture survey found that 84% of respondents plan to continue shopping in neighborhood stores or buy more local products than they did before the pandemic once it is over.
This makes local SEO an extremely important investment for small businesses.
You want to make sure you show up when people are looking for nearby places to meet their needs.
Local business information has changed rapidly and rapidly during the pandemic.
For example, many companies that allow people to visit their physical location have had to adjust their working hours to free up time for additional cleaning and reduce their operating hours.
They may also have had to add more information about roadside pickups and deliveries if they offer these services.
People will keep looking for companies that offer take-out, BOPIS (buy online, in-store pickup), and other contactless services.
Keep your Google My Business page up to date so that potential customers can easily find what they need and do business with you.
Local businesses also need to ensure that their websites are up to date and have relevant information about COVID-19 that can help users.
Keep the website and online listings updated to ensure that Google can trust information about your business and that consumers have a good experience doing business with you.
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Online shopping is more popular
If you didn’t shop online before the pandemic, you probably started last year.
At various times over the past year, non-material deals had no choice but to close the deal.
And even when these stores started reopening, they found that many people are still more comfortable shopping online.
Stores may also need to limit the number of people allowed at the same time to reduce the amount of sales they might get. Not only was online shopping a safer choice, but many people have realized that it is often more convenient in general.
According to the Global Connected Consumer Index, 28% more consumers buy online weekly than before the pandemic.
Why leave home when you don’t have to?
Now is the time to open an ecommerce store.
An e-commerce store makes it easier for stores to continue doing business even when many people do not leave their homes.
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However, you can’t just set up the shop online and wait for customers to arrive.
Check out these product page tips and tricks as well as the ecommerce SEO tips to improve your online store’s marketing strategy.
Evergreen content is becoming increasingly important
With so much uncertainty, some might think that at such a time, it’s not worth paying for SEO or doing the job yourself – especially for companies that have had to close temporarily.
However, the truth is just the opposite.
Companies can and should use SEO – especially content – regardless of whether it is new content or whether existing parts are updated, even if they do not work as usual.
Targeting COVID-related keywords is important, but it’s not the only way SEO can help businesses.
Pandemic-related topics may be trending right now, but they won’t always be.
One of the best things about SEO is that it produces long-lasting results. This can sometimes seem a disadvantage as it can take months to see results, but that can be tremendous value at a time like this.
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Evergreen content can help a company well into the future, and now is a good time to work on it.
Many people are also unable to make a lot of purchases right now, but they will still benefit from seeing this content and eventually they will be ready for the next steps.
The pandemic has forced us to change, but it has also shown the importance of SEO for businesses – especially small, local businesses.
As we rely on the internet more than ever, SEO is an essential resource for businesses looking to be discovered and sold online.
Make sure that search optimization is part of your digital marketing strategy even in times of crisis.