The great Kim Walsh, former Head of Enterprise Sales for HubSpot in Cambridge and widely known as Global VP, Go-To-Market Partnerships, quotes: “The modern marketer is an experimenter, a data lover, a content creator, a justifier of the ROI. ‘ This statement underscores the core message of the article that good marketing skills lie in using social media to create content. We see so many types of social media videos today, from animation video production to behind the scenes (BTS) videos, all of which are appealing to the eye. B2B companies that fail to see the business potential of social media videos do so at their own risk. Whether B2C or B2B, every marketing strategy has to be innovative.
Innovation today is more about technology. Gone are the days when the best B2B content strategies were to create webinars, white papers, eBooks, and blog posts. This is the modern age, the social media era, and if you want your digital marketing to continue to flourish, you need to get a grip on your content strategy. A great way to achieve this is not only to master the art of creating content for your website, but also developing content that will drive people right on your social networks. Visual content is best for this type of marketing. According to a survey by LinkedIn, 62% of B2Bs said that video content helps build higher brand awareness.
It is now clear how important it is to incorporate social media videos into your marketing strategies. So let’s take a close look at how businesses can benefit from social media videos!
4 ways social media videos can benefit your B2Bs:
# 1 screenrecord product tutorials
A great way to create video content is to create tutorials or explanatory videos where you simply record your screen while describing the actions you are taking. All that needs to be done is identify the problems the audience is facing and the solutions they are looking for. Then solve their problems by providing them with the solutions via screencasting and a brief explanation.
The best example here is Picmonkey who is sharing amazing screen recordings on their YouTube channel as well as on their Instagram page. Several video tutorials show ways to better manipulate images because that’s what the audience wants. Another point to note is that the tutorials not only tell verbally what the person has to do, but are also a step-by-step guide on how to do it on that particular website. This content is immensely important to the website’s audience while also helping to build brand awareness. Once your video is done and ready to run, the final ingredient is to post and promote it on your social media channels.
# 2 Cut live webinars into clips
One of the most popular B2B marketing strategies is hosting a webinar due to its ability to generate leads and convert the registrants into customers. Because of this, companies always strive to share some of their amazing content through webinars. However, since webinars are a live event, they are temporary and therefore likely to be forgotten. Sharing the records can only be a solution if they are advertised well enough, but they won’t be as effective as the webinar. This is where the social media video comes in. You can shorten the webinar recordings by cropping them and posting them on your social media pages. Sharing the content this way will both attract your audience and show them what they are missing out on if they don’t participate. Additionally, a link to your next webinar or its recording can be included in your video descriptions to encourage enrollment.
# 3 experts in interview content
In the B2B area, conducting video interviews is just another piece of content that does justice to B2B requirements. Interviews are held online or in person with a subject matter expert and they are asked questions that the audience finds useful. These interviews are incredible for adding to your social media pages as the interviewee not only provides useful insight but also helps promote the videos. Because they post the content on their own social media pages so that their viewers are directed to your videos and pages, which greatly improves your engagement. For all B2B marketers looking to create their video interview, identifying the key topic that appeals to your audience is a must and the very first step. Then invite the experts and ask them questions. Ask relevant questions and get them to share their best tips and tricks. This is how you can take advantage of the incredible benefits that a social media video has to offer.
# 4 Share short videos
Another way to use social media videos for the benefit of your B2B business is to create short instructional videos. These video clips are short, crisp, concise, to the point, and usually last less than a minute. Such clips are usually used to convey simple hacks, tips, or tricks and facts. They work well on platforms like Instagram that don’t welcome long videos. Because these videos are short, they tend to get good engagement as people tend to ignore preaching, detailed videos. Note, however, that it is not mandatory to focus only on sharing educational content. Sometimes too much education can bore the audience, so try to show your less serious side and post content that is entertaining or casual. One that your audience will enjoy. This can increase your engagement significantly.
Social media videos come in different forms and types, but they all have one thing in common: They all benefit greatly from your B2Bs. For beginners, it’s best to start with the simple ones like creating tutorials and then gradually move on to conducting interviews or webinars. For the established, improve your marketing strategies by embedding social media videos and watching your business rise to greater heights!