This webinar covers the actions, tools, and mindsets required to deliver authority marketing. You will leave with a clear understanding of how to attract more customers and charge higher prices based on who you are, not just what you do.
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February 3, 2021 2 min read
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It can be frustrating to build credibility in a competitive and crowded marketplace. You want to win high-profile, rewarding customers, but you will find yourself with every other service provider who also claims to be an “expert”. Not only can this be demoralizing, but it can result in lowering your prices, speaking to customers who are not bringing you fulfillment, and struggling to attract high profile talent. But what if interested parties came to you instead? This is the point of authority marketing, a multi-faceted approach that includes personal branding, content marketing, public relations, speaking, and lead generation. And you don’t need a large fan base or years of experience to use government marketing. All you need is valuable knowledge that you can share using techniques and channels that others in your industry are not using properly.
In this workshop you will learn how to:
– Use the seven pillars of authority marketing to increase your brand and your sales
– Activate your in-house knowledge experts to attract pre-qualified prospects
– Public speaking opportunities such as podcasts, webinars and in-person events
– Stand out authentically even in a highly competitive market
– Get out of the way by expressing your genius zone through lectures, social media, articles, podcasts and videos
Book your free space today!
About the speaker
Terry Rice is a business development consultant and contributor to Entrepreneur. His focus is on advising professionals on starting or scaling their knowledge-based businesses, which can include consultants, agencies and other professional services. Terry is also an Adjunct Instructor at NYU, where he leads workshops for career-minded individuals. His previous experience includes working at Adobe and Facebook.