FUGA has hired Gareth Mellor from Tunecore to the newly created position of global head of B2B marketing.
Connie Chow also joined B2B music distribution as Marketing Strategy Manager for Dance / Electronics, while Greg Vegas was named Director of Client Relations Americas.
London-based Gareth Mellor will oversee the development of Fuga’s corporate brand, while Craig May will continue to lead streaming and artist marketing initiatives. In close cooperation with the company’s sales and product teams, Mellor also takes responsibility for defining and implementing Fuga’s global product marketing strategy.
With over 10 years of experience marketing technology and music, Mellor joins Fuga from his previous role as Head of the UK, Australia and New Zealand at TuneCore. There he oversaw the company’s launch in the UK as well as partnerships with Black Lives in Music, The Prince’s Trust and Point Blank Music School, as well as DIY Magazine and Bandsintown. He also served as UK and EU Marketing Director at Kobalt Music Group and Strategic Marketing Director at AWAL.
Prior to Mellor’s appointment, Connie Chow and Greg Vegas both joined the company earlier this year. In her position as Marketing Strategy Manager for Dance / Electronics, Chow was responsible for developing and executing bespoke strategies for Fuga’s extensive dance and electronic music client list in Los Angeles. Her previous role was as VP of artist management firm Little Empire Music, where she directed the careers of acts such as Galantis and Santigold.
As Director of Client Relations, Americas, Vegas is charged with customer engagement, development and market intelligence. He lives in New York and has more than 20 years of experience in sales, marketing, and artist and label management. Before that he was director, label management at The Orchard and has also worked for PIAS America, V2 Cooperative Music and the Alternative Distribution Alliance for a long time. .
I have long admired Fuga and his team for their dedication to industry-leading technology and their impressive range of services
Gareth Mellor said, “I have long admired Fuga and his team for their dedication to industry-leading technology and impressive service offerings. Fuga has paved the way for both audio and video distribution where others are now following. I am honored to be involved in the development of the company at this point and I look forward to playing a key role in strengthening the Fugas brand worldwide and bringing its products to market. “
Connie Chow said, “Fuga has a track record of working with some of the largest and most innovative labels in electronic music. I look forward to further strengthening our longstanding relationships in the dance and electronics sector by working closely with clients to identify new audiences and advance their artists’ vision and brand. “
Greg Vegas added, “I am excited to join Fuga and be part of its mission to bring world-leading technology and services to the global independent music community. I look forward to working closely with our customers and helping them grow their digital business. “
Pieter van Rijn, CEO of Fuga, said: “We are very pleased to have Gareth, Connie and Greg on board to continue the development of the Fuga brand and to market our ever-expanding range of products and services. Their in-depth industry knowledge and extensive experience in the independent music sector will enable us to deliver even more value and bring a wealth of new insights to our global customers. “
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