Did you know that a company’s marketing communications can generate 209% more value from content by targeting content? In the digital age where micro-targeting and retargeting are very important, this is enormous. This means that if used correctly, Sales and Marketing Communications (SMC) can change the way businesses and consumers are connected. In fact, studies show that Unified Communication helps a company close deals by 67%. This means that SMC can transform a company’s assets.
The 101 of sales and marketing communication
If you are interested in marketing, product management, sales, advertising, PR, branding, branding, C-suite roles, or even interested in running your own business, sales and marketing communications is an important part of your professional life.
With the rapidly evolving digital marketing landscape, brands need sophisticated methods to break the clutter and stand out from the crowd. Businesses are increasingly headhunting professionals with a strategic, insightful, and disciplined approach to marketing that can:
- Assessment and assessment of the developing market dynamics
- Effectively align strategic marketing, sales, and communications initiatives with overall business strategy
- Offer thoughtful suggestions for branding and omnichannel marketing and their business implications
- Explore and set the frameworks and tools needed to improve decision-making skills
- Develop and lead effective sales and marketing teams
- Use different techniques to implement sales, marketing and communication activities despite challenges and regional nuances
Gaps in communication between sales and marketing or with the consumer lead to faulty processes, inconsistent key figures and impaired results.
- With personalized messages to customers, 16% better commercial results can be expected
- 70% of marketers actively invest in content marketing
- Poor alignment can cost B2B companies 10% or more annual revenue
How did you get into sales and marketing communication?
With a Post Graduate Certificate in Sales and Marketing Communication awarded by MICA Research (formerly known as Mudra Institute of Communication, Ahmedabad) Research and Eruditus Executive Education, you can easily develop the dynamic skills required in this area.
Through this nine month program, you will acquire the fundamental knowledge, skills, and framework necessary to manage effective and integrated sales and marketing communication strategies. You will learn to think strategically about marketing challenges and to connect and influence customers through digital and traditional channels. You will gain a thorough understanding of the key concepts in strategic marketing, sales, and communication, including the fundamentals and marketing interventions that lead to digital transformations in marketing functions.
Making World Class Education Accessible: Eruditus
Skills are now essential to career advancement and professionals are entering programs like they have never been before. Eruditus offers courses in partnership with the world’s leading universities using a comprehensive, cohort-based approach. Unlike “open learning” with single-digit graduation rates, Eruditus helps learners stick to their course – with deadlines, everyone is part of the same course and encourages camaraderie and determination.
With courses from global names like MIT Sloan, Columbia, Berkeley and Dartmouth, as well as highly respected institutions like IITs, IIMs and ISB at home, Eruditus defines the role online education can play for learners. Up to two thirds of students change careers one year after completing their Eruditus program.
Whether you are in the middle of your career or just starting out, creating a future-proof career is entirely within your grasp. Take a leap online and start a whole new professional journey.