EGC Group, a full-service integrated marketing and digital marketing agency, announced today that it has been selected by Glasshouse Fragrances, maker of transformative fragrance products, to enable the company’s comprehensive e-commerce and social media marketing strategy Australian brand for their business initiation in the USA.
Glasshouse Fragrances was founded in 2006 by native New Yorker Nicole Eckels and has developed a luxurious and rich fragrance line of candles, diffusers, perfumes and body washes with incomparable scents that transform and enhance everyday life. Since its introduction “down under”, the company has developed into a leading brand in the Australian fragrance market and now also wants to offer its sensual, emotionally charged fine fragrance line to fragrance lovers here in North America.
“It takes a combination of art, science, passion and alchemy to create bold, wondrous and long-lasting fragrances that can transform our feelings,” said Nicole Eckels, founder and CEO of Glasshouse Fragrances. “And it is a special honor to bring this fragrance family to a completely new market in order to enjoy them.”
Based in NY and Long Island, EGC Group built its reputation by identifying “unexpected” solutions at the intersection of data, creativity and personal consumer engagement.
“EGC will help Nicole and her team promote their incredible brand through strategically crafted social media messages, a US-specific e-commerce website, a PR campaign and exciting events,” said Nicole Penn, President of the EGC Group. “It’s always a bonus when we work with a great brand and everyone here at EGC has fallen in love with the Glasshouse Fragrances line.”
“One of our missions at Glasshouse is to educate customers about the sometimes confusing classifications, materials, grades and styles of the perfume industry,” says Eckels. “After seeing EGC’s great brand communication, we knew they were the right group to bring our carefully crafted messages to life.”
Glasshouse Fragrances was officially launched in the United States on June 15th. The brand offers a full range of premium scented candles, diffusers, perfumes and shower gels.
Further information can be found at: https://us.glasshousefragrances.com/
For more information on how the EGC Group can improve your brand, please visit: http://www.egcgroup.com/
About the EGC group
The EGC Group, a full-service, integrated marketing and digital agency with offices in Long Island and Manhattan, NY, provides advertising, online marketing, web development, data analysis, integrated communication planning, and strategic consulting services. EGC’s customer base includes well-known brands such as Brother International, Canon, Kiss Products and Supercuts, among others. For more information, visit www.egcgroup.com or call (516) 935-4944.