Data gathered over the past year shows that MyBroadband and BusinessTech are the top performing B2B tech marketing platforms in South Africa.
The data comes from Codehesion – South Africa’s leading mobile app development company.
In the past 12 months, Codehesion launched numerous content marketing campaigns to get in touch with South African companies.
Codehesion targeted corporations, large corporations, and medium-sized businesses as part of its marketing campaign.
The aim of the campaign was to introduce South African companies with code hesion and to gain leads.
It then tracked all the engagements and leads it received as part of its marketing campaign using Google Analytics.
The content marketing campaign was a huge success. She received thousands of engagements and helped generate millions in sales.
The best performing platforms were MyBroadband and BusinessTech, which received 12,151 and 9,391 engagements, respectively.
The following image gives an overview of the performance of the content marketing platforms used.