Make sure you are using the correct H1 tags
“What is your page about? Google needs to know, and H1 tags tell Google what your page is about. Every page within your website should have H1 tags. Google can’t crawl your website properly and for the Google.” -Index search results, if not, know the titles of your pages. The H1 tags (page titles) should properly reflect the content of each page, “said AJ Olsen, Digital Marketing Manager, Silverfrog Marketing. “There are MANY other types of tags that Google likes to see. Each tag identifies different content on your website. Tags help organize and categorize data and information on your website so that Google can read, crawl, identify, rank, and index better Get information about your website in the right / right places. Tags act like instructions for Google to let Google know what content it is. Google gives priority to sites that use tags to properly identify information when ranking in Search results. “
Make sure to use your keywords in the meta titles and descriptions of the sites
“Google needs to know what is being discussed on each page; meta titles and meta descriptions should contain keywords for which you want to rank in Google search results. The meta title and description should also match the topics or content discussed on the page they are on, ”said Olsen.
Make sure you list your company in relevant business directories
“Consumers look online for business services they need. Often times, they’ll search directories to see who is providing the services they need. If your business isn’t listed and showing up-to-date information, they can’t find you or contact you. Listings are also a great way to showcase your business services, photos, opening hours and special offers to stand out from your competition, “said Olsen.
Address local keywords
“Google shows results in search based on a searcher’s geolocation (if the user has Google location services enabled) to provide more relevant search results to its users,” said Olsen. “If you don’t use local keywords (countries, cities, states, zip codes, major streets) on your pages, you risk not appearing in the geographic areas that are most important to you in order to be seen.”
Post blogs and social media regularly with your keywords
“Google searches for authorities on topics. There is no better way to improve your search rankings than to regularly write, blog, and post about the services you offer. If you don’t blog or post, your web content can get old, irrelevant and out of date to google, and your pages are moved down to give preference to pages that post fresh, current, and current content. Regular blog posts are also a great way to keep and engage your business in front of customers. If If you offer helpful, useful, or entertaining information, consumers are likely to share your posts with their friends and followers as well – extending the reach of your business, “said Olsen. “Blog posts should also be well-written, properly formatted, and structured. In search results, Google and other search engines prefer well-structured content.”
Keywords: Search Marketing, Search Marketing Tips, Search Marketing Trends, SEO Optimization, SEO Tips, SEO Trends, Silverfrog Marketing