Marketing should evolve over time. From traditional marketing concepts to digital concepts and the advent of artificial intelligence in marketing and advertising, marketing technology has consistently impressed with its capabilities and scalability.
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As the pandemic continued, companies that never wanted to go digital have gone through a digital transformation. Nowadays every company wants to be digitized because if it doesn’t, it will be taken off the market very soon. Digitization is the order of the day and this is the right time to introduce you to the best digital marketing platforms for 2021. Whether you already have a digital marketing team working for you or planning to hire one, you should be aware of the following top digital marketing platforms that have the opportunity to improve your brand and your game in 2021, too to change.
1. SEMrush
SEMrush is popular because it acts as an all-in-one package. One of the best digital marketing tools, SEMrush will help you find keyword strategies, implement them along the way, and find the right way. This is just the beginning. The SEMrush all-inclusive package includes SEO, content marketing, advertising, market research, social media management and reputation management for search engines.
Get SEMrush and analyze your position in the market against your competitors.
2. HubSpot
HubSpot, with its powerful tools and various integrations, can play a vital role for your business to drive leads, increase sales, optimize customer service, and build, implement and manage a high performing website. HubSpot is a fantastic all-rounder and has lots of free tools / features. Some of the features the wide range of tools offers are web and pop-up forms, email marketing, CRM, live chat features, and much more!
3. Google Analytics
For any digital marketer, Google Analytics is the holy grail. The search engine giant offers extensive tools (free and paid) that marketers can use to post and track their online traffic and other activity. To date, Google Analytics is one of the most powerful tools for understanding visitors and their data. With the help of Google Analytics you will know:
- Demographic data of your visitors such as location, language, gender and age.
- The social networks send you most of the traffic.
- How visitors interact with your social media plug-ins, tools, and buttons.
4. Moz
Moz is another name in the list of top digital marketing tools. It can give you all the information you need to know about your SEO and what it is possible to do. It has everything to offer solutions to improve search traffic, website rankings, and brand visibility in search results. Powerful Moz can crawl your website to inform you of the technical SEO issues and how to fix them. Track your keywords on 170 search engines and provide tools to help you discover more options for driving in traffic.
5. Adobe Analytics
Adobe has been in the digital business for a long time and has grown into an enterprise-level analytics tool that complements a vast array of digital creative tools. It provides interactive and actionable insights through deep data immersion with cross-channel functionality, intelligent predictions, customer analytics, and a real-time ability to respond to customer actions.
6. Sendin Blue
It’s a great tool for digital marketers and has strong integration with other digital marketing tools. It was developed for small and medium-sized businesses and includes all functions of digital marketing in one place. Offers various features and functionality for email marketing, chat, marketing automation, SMS marketing, CRM, transactional email, segmentation, etc.
7. Marketo
Marketo is perfect for medium and large businesses and digital marketing teams. Founded in 2006, the company has recently become one of the most popular marketing automation platforms. In recent years it has grown in popularity as it offers flexibility and allows the platform to be customized to suit your needs, choices and preferences. Marketo has become a powerful digital marketing tool for B2B marketers that helps with loyalty marketing, lead management, inbound marketing, loyalty marketing, campaign management, etc.
8. Send X.
As email marketing increases, digital marketers are more interested in adding a marketing automation platform that will suit their daily email lists. Send X is high on the list of these email marketing platforms. It’s essentially a marketing automation platform that allows digital marketers to send out custom emails. It’s affordable and comes with several email templates pre-installed.
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2020 was a long, surreal journey that affected all companies. Things are gradually falling together and it’s time for you to pick up innovative things. Learn from last year’s lessons and adapt to any of the digital marketing platforms mentioned above to grow your brand, business and sales.