Local search engine optimization is straightforward for a small business with one location. All you need to do is include your name, address, phone number, and website in the same format on the website and in any business directory that mentions your business. But what do you do when you have multiple locations? This confuses search engines and harms your local search engine optimization unless you have a good strategy to deal with it.
Here are the top local multi-site SEO strategies.
Create separate identities for each location
One way to do this is to create a separate identity as well as a local SEO strategy for each location. For example, you could have a local search engine optimization website for one location in Ashfield and a separate website for your location in Melville.
The suburb name will appear in the company name in company directories, on the business website, and in location-based search engine optimization.
If you’re lucky enough to have dozens of locations, urban or suburban SEO may not be an option. One possible solution is a numbering system for your business. When someone searches for your store, stores 123, 456, and 789 will appear in their search results. You need to have good, strict local search engine optimization for each location. Keep the lists of businesses in corporate directories up to date.
The unique identities for each location should be incorporated into the structure of your website. This doesn’t mean you have to set up multiple domains. Instead, use the main homepage and separate subdomains, one for each business. You will earn additional points if your subdomains are logical enough that someone can change the suburb name in the URL and land on the home page of the correct business.
This has the side effect of assigning a unique URL to each company directory entry, telling search engines that it is indeed a unique business location. Don’t forget to give each company their own phone number. This forces search engines to view them as separate entities.
Create content for each location
You need to create content for each business that is unique to that business. Location-based references for every business need to be hyper-local. Tell them where free parking is near the store. Tell them which bus or train lines will take them to this place. Discuss what are the nearby attractions that pedestrians can use to find you.
This information is unique to each location and is valuable information that they may want to read. You can write assignments to managers and deputy managers, but this is not as important as high value content content in location references.
Collect reviews for each location separately. This not only helps search engines differentiate between locations. This allows customers to select a better deal than a worse company while you are still doing business. It also prevents bad reviews for a business from ruining your reputation with customers in the area.
We have already mentioned the need to create separate online identities for your company locations in different company directories. If you have multiple locations, you will need to invest more time making these entries accurate and unique. For example, the name, address, phone number, and website URL must be correct and must match the format for any other corporate directory that points to this location
Note that this means that you need to check every business directory and online phone book that links to your business, not just upload everything to Google My Business. If this is too much work, hire a Perth SEO expert to do it for you.
Make sure the company directory entries contain information about what makes this store unique. Does it offer additional services that others don’t? Does it have different business hours? You lose a customer when he shows up in a store. Suppose it is not open until Store B and finds it closed.
This is a great place to add unique content with location references, whether it’s free parking nearby or the view from the restaurant terrace. Upload pictures that are unique to this location, e.g. B. the view of the shop from the street. If necessary, add footage of the business from the freeway and other navigational references to help them get to this location.
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