Hill + Knowlton Strategies (H + K) announces the introduction of its global content + publishing strategy for its operations in India. The new offering offers new and existing customers innovative and integrated solutions.
H + K’s Content + Publishing Strategy specialty is based on the idea that content and its placement should be based on consumer behavior. With the introduction of this service, H + K India will deliver world class content + publishing strategies that cover the entire paid, earned, shared and proprietary model. The team is supported by experts in data and analytics, digital media buying, and designers to ensure ideas span earned, owned, paid, and shared areas for local and global clients in various industries and sectors.
Shubhangi Mehta joins H + K India as Director of Content + Publishing Strategy to drive this new offering within the country and will lead, develop and deliver strategies for a wide range of clients. It will be connected to the regional center of H + K Innovation + Creative in Dubai, which is driving H + K’s future communication strategy. Here, creative strategists work with industry specialists, digital planning + optimization experts working with public affairs consultants, and creative directors working with content + publishing strategists and communications consultants who all focus on the same customer-centric goals. The fluidity of skills between H + K’s global network ensures that customers have access to the right people in the right place at the right time.
Shubhangi brings in-depth knowledge in the areas of digital and content marketing, brand strategy and management communication and has 15 years of professional experience in global organizations and brands such as Reuters, the Haymarket Media Group, ITC, ISWAI and PepsiCo.
Commenting on the announcement, Abhishek Gulyani, CEO of Hill + Knowlton Strategies India: “I am very excited to launch our specialization in content + publishing strategy in India and to expand our content marketing capabilities across the country. We believe that purpose-driven communications, along with powerful innovative campaigns, help brands stand out and create important differentiators. With our new offer, we not only deliver first-class content + publishing strategies, but also offer our customers access to the best creative talents in H + K’s global network.
“We welcome Shubhangi to the H + K family. Customers are increasingly turning to H + K to gain a deeper understanding of content trends and align their communication and business goals. With Shubhangi’s extensive experience and in-depth knowledge, she will bring new thinking, perspectives and ideas to our customers in various industries. The new content + publishing strategy offer is part of our overall strategy for providing integrated communication for customers and we will continue to expand the space in the coming years. ”
H + K has offices in more than 40 countries worldwide and offers award-winning campaigns for customers in all industries and disciplines with a focus on continuous innovation for the industry.
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