Content is a powerful marketing tool. In an increasingly consumer-centric environment, brands are using content to motivate users and meet their needs for information, entertainment, etc. It is so effective that 86% of companies are using this strategy and the number is only expected to increase.
Content creation began as an alternative to traditional ads. A highly respected digital marketing agency, Portland, found that consumers hate being exposed to ads and that it’s becoming increasingly easier to avoid them. While consumers roll their eyes at a 15-second ad for butter, most of them willingly sit in on a 10-minute video of a chef talking to them about a recipe that uses the same product. Companies like Conde Nast understand this well. The network of YouTube channels including Bon Appetit, Allure, Epicurious, Glamor, Wired, GQ, Vanity Fair, etc. generate content for a variety of audiences, from makeup fans and celebrity fans to tech geeks and chefs. Her various series have built a sizeable following, and this entry point entices consumers to explore her other offerings, from their websites and magazines to their products and services. Some of their videos have even gone viral, drawing consumers well beyond their intended audience.
Content marketing not only generates organic traffic and advertising revenue from views, it also helps brands build better customer profiles. By determining which types of content are more popular with their customers, they can create better content and improve their personalization algorithms, such as: B. by suggesting more relevant videos or articles for further display.
The next question is: How do you get started with content marketing? Well, it’s not that easy to pick the first topic that comes to mind and blog about it. It is assumed that all of your competitors are creating content at this point. So you have to put yourself in the shoes of your audience and ask what it takes to patronize your content instead of your competitors’.
The first step is to strategize your content plan. You can go to your competitors’ websites and analyze their offers. What topics haven’t you covered yet? What content format are they using? Can you use the same format but get better overall quality?
Once you have answered these questions, you can start creating your content calendar. A content calendar indicates what content you are posting on certain dates. This is helpful because having a consistent posting schedule increases the likelihood that consumers will follow you or subscribe to you. In the beginning, you may want to diversify your content, use different formats and editing styles, and be prepared for your audience’s reactions to any change. Once you find a combination that gives the most positive feedback, you can start creating more content that reflects that style.
If you don’t have the resources to generate the content you want, you can hire a reputable Portland digital marketing agency. You have all the in-house talent and equipment necessary to create high quality videos, podcasts, articles, infographics, and anything else you might need.