Having an online presence is crucial in today’s digital world, especially when consumers turn to the internet every time they think about buying a service or product. In this environment, mortgage brokers need to make sure they climb to the top of the search rankings and embrace change to grow their business.
During an upcoming free webinar titled “6 Local SEO Myths That Must Be Coming to Their Knees for Mortgage Lenders,” Podium experts will shed light on what brokers may not know about Search Engine Optimization (SEO) before digging deeper into how Professionals can improve their ranking and why online reviews play such an important role in search engine optimization.
Hayley Sonntag, Senior Marketing Specialist at Podium and one of the webinar experts, said: “One of the myths we want to address is about reviews and why they are not nice to have but are a must-have for local searches. “
Reviews play a huge role in ranking for local search in the Google algorithm as they can help companies get to the top of the search list, or as close to the top of that list as possible. Hence, they are important for credibility in the eyes of Google and other search engines. Additionally, Sonntag said, “They really matter in the eyes of consumers as a large majority of them will check online reviews before deciding to do business with any company.”
Another myth that will be blown during the webinar will help uncover the difference between local search and organic search and why it matters to businesses. To uncover the other four myths surrounding SEO, mortgage professionals need to prepare for the upcoming webinar. For now, however, Sonntag outlined what more attendees can expect during the session.
“Much of what we’re going to discuss is very Google specific as it is one of the most preferred search engines,” she said. “The first step to getting featured on Google is to claim your business. Then there are things you can do on your listing to help find potential customers, see your listing, and get them to the top of the list. ”
Mortgage lenders who overhear the webinar will get a ton of concrete information and specific steps that they can use that day to instantly improve their SEO ranking, as well as other guides they can implement weekly, Sunday added to help maintain that ranking and improve over time.
For more information on how to improve your SEO rankings, check out Podium’s free webinar “6 Local SEO Myths That Must Bring Mortgage Lenders” on March 9, 2021. To sign up, click here.