42% of B2B marketers say they are successful in content marketing. But how do you make your content stand out from the crowd in a world where content marketing is gaining the upper hand?
It comes as no surprise to marketers that content marketing, when done right, can deliver incredible results for your business. But how can you reduce it with so much noise on the internet?
Well, it starts with content creation. Concrete to convince. The guy who gets noticed and has a small punch that makes the audience feel inspired, even after leafing past your message.
In fact, it can be difficult to create eye-catching content. But we’re here to give you the winning ticket in the content lottery that can bring you unforgettable content week after week!
What does “engaging content” look like?
The truth is that “interesting content” is being thrown into the content marketing industry these days. Anyone can create content, but compelling content is a work of art that requires a lot of time, practice, and the use of the backspace key on your computer!
Ultimately, it’s content that resonates with people, leads to more followers, leads, and sales, and makes people feel something.
How can i create it?
Now is the moment everyone has been waiting for!
The secret recipe for creating irresistible and inspiring content that will make your followers itch even more.
- Know your audience: Before you let your imagination run wild and tap the keyboard with your fingertips, you need to have a good understanding of who you are writing for. While deepening demographics in your audience is important, understanding what to expect from your content is just as important. Insights and analyzes show you which content attracts the most. But asking your followers what content they want to see is the ideal way to get firsthand market research on what to put together.
Start with a hook: If you start flat, your readers will click your page right away. When you open your content with a hook, your readers will be captivated from the start and hold onto them until the end. Some of the most effective braces are:
- use a statistic
- share a fun fact
- ask a direct question
- Show your brand personality: No matter what you want to achieve with your content, it is important to reflect your brand voice in it. Nobody wants to read content that doesn’t have a human touch and that sounds like it was written by a robot. By sprinkling in a bit of humor and showing off your brand voice, your readers will be eagerly awaiting your next upload!
- Make your writing easy to read: For extensive content such as blogs and newsletters, make sure that your texts are easy to understand. Try to avoid complicated sentences that will make your hearing click due to brain overload. Using online tools like the Hemingway app can make your writing clear, concise, and SEO optimized. Result!
- Provide valuable insights: As you read your content, your audience will be asking, “Well what’s there for me?” Because of this, you need to target your content in a targeted manner. Giving your audience golden nuggets of information that they can’t find anywhere else will ensure that you keep coming back for more valuable insights into your area of expertise.
How can we help?
At blazon we are the gourmets for content marketing. We can help your business succeed by creating engaging content that will make your audience smile, laugh, and click the “Follow” button. From social media content to email marketing, blog posts, newsletters, website content and more, blazon can do it all!
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June 15, 2021 at 2:48 pm GMT
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