For much of a decade, data-driven observations of customer behavior relied heavily on insights derived from first-party data – insights into what actions customers are taking directly on a company’s website. While this approach has strong benefits for increasing account growth or leveraging inbound leads, the decision-making process on the buyer journey often begins long before a prospect lands on a company’s website.
Intent data provides a bird’s eye view of accounts most likely related to a brand’s online presence and provides marketing teams with precise information about target accounts with a potential chance for greater conversion success. This translates into a more sustainable approach to email marketing, advertising, and demand generation by limiting marketing efforts to a focused pool of qualified prospects.
Want to learn how intent data can make a splash in your company? In this whitepaper, you will learn the following:
- Three Ways Marketers Can Use Intent Data to Drive Sales Growth;
- How to combine multiple types of intent data to achieve your goals; and
- How to capture and convert the right audiences with the buyer’s intent data.