“Most people post the first thing they can think of on their Instagram feed,” said Scarlet Vincent, digital marketing consultant and Instagram expert. It’s basically a surefire way to make sure you miss the porthole when targeting your ideal clients. So it is worth working on your goal. “You need a specific strategy if you want to use the platform to attract customers,” says Vincent. “Research has shown that conversion rates for companies with a content marketing strategy are up to six times higher than for companies without content marketing.”
Undoubtedly, the corporate struggle to find time to say something strategic is ongoing. But with more than a billion people scrolling Instagram each month and an average user spending half an hour there, a strategy can pay off. According to Sprout Social, a leading social media software company, a whopping 90% of Instagram users follow a business on Instagram. That said, it’s an excellent platform to increase your brand’s visibility.
To find out how you can take the time to create highly engaging posts that will attract ideal customers, and increase your fan base, I asked Vincent for advice. Not only has she organically grown her Instagram to more than 50,000 people over two years, but also as a busy single mother with an immune disorder that causes chronic pain. As a result, their use of social media is all about clarity and simplicity so that they and their customers can build thriving businesses without feeling overwhelmed. Follow Vincent’s advice to create a successful Instagram action plan.
How to Create a Content Strategy for Your Instagram Feed Stephanie Burns
Edmund Chew
1. Identify your client’s pain points
“Your ideal Instagram scrolling customers need to find value in your posts before deciding to follow you,” explains Vincent. “To create that value, you need to create strategic content that delves deep into their flaws and delivers the solution they want.” For example, if you are a financial professional, do your ideal customers have trouble dealing with money during a pandemic and can you offer advice on how to do so? If you’re a relationship coach, are your clients depressed about dating and social distancing? Can you help them with this?
“Your marketing message needs to be in line with and in line with the beliefs of your target audience. So it’s important to go beyond demographics, ”says Vincent, who encourages you to ask your own audience what they’re struggling with and to look out for comments and commented questions in your direct messages. “When you have a clear understanding of your ideal customer avatar, you can connect with them through your brand message.”
2. Do market research to increase engagement
“Market research shows you what types of words your ideal customers use to describe what they’re going through, what’s going on in their life, and more,” says Vincent. “YouTube is a great place to do your market research. You simply go to your competitor’s channel, filter their content by “most popular videos” to see what topics are current in your niche, and use them as your Instagram post. “
“In addition, you can use strategies that have been shown to increase engagement on Instagram, such as: For example, mining your own feed for information, ”explains Vincent. “If you’ve been creating content all the time, you can see what types of posts will be well received by your ideal customers. Monitor what got a lot of traction and duplicate that in your feed. “
3. Put the booking in your schedule
“Have a schedule specifically for creating and sticking to content,” says Vincent. “For example, you can work on Instagram content every Monday between 9 a.m. and 11 a.m. That way, you’ll stay consistent, which is vital to growing dedicated followers. Remember to plan for quality content that is strategic rather than irregularly uploading random content, as inspiration isn’t always a pain point. “
“You should also create a social media content calendar to plan your content two weeks in advance. When doing this, you should rely on the types of posts that have received positive feedback for you in the past. If you have a consistent schedule, followers will look forward to your posts too, as they know when to expect new content from you. “