Content marketing is an amazingly effective strategy for getting more business online, if you get it right. Here are some great tips to help you ensure this is the case.
1) Have a strategy
Creating a plan or strategy isn’t exactly exciting because it involves documenting everything that needs to be done.
With that in mind, it’s important to determine your goals and find ways to get your audience’s attention. This includes figuring out what type of content is best for your audience to grab their attention.
If you have a good strategy, it will remind you of your goals and activities and keep everything on track. Some of the areas to focus on are:
Find out your special readers. The type of content they love to watch and how to get the right content. This needs to be done keeping in mind the different stages different customers would be within your sales funnel.
The marketing and strategic goals of the entire company must also be kept in mind. This includes all the goals of content marketing, such as how more sales and leads are generated and brand awareness is increased.
In order for the content marketing system to work, certain people must be assigned certain roles. So you know exactly who has to create, edit, publish and promote the content. Attention must also be paid to the channels used to improve them.
Having a very detailed strategy document gives the company an advantage that it can show the stakeholders as they are not involved in this aspect of the company.
2) Continuous content planning
After the strategy document has been created or sketched, the content still needs to be continuously planned and created.
This means that special considerations such as the customer journey, workflow, guidelines and procedures need to be identified before starting any content creation. If it doesn’t, the content is of no use.
When planning content, it is best to use an editorial plan. It should include things like:
– The author’s email address
– The author’s name
– The date of publication
– content type
– Pictures for the content
– Designation of the content as internal or external content
– Copy the date
3) Structure of the content hub
Having a website or specific place to post content is very useful. The vast majority of consumers and visitors typically expect a blog to be their main business-related content area.
As your content marketing grew, so would the actual type of content you create, becoming much more than the typical videos, guidelines, photos, infographics, etc. Content Marketing Matters and should always evolve.
When the content you’ve created starts to expand, consider placing a resource section on your company’s website or blog.
This would become a place where you can share content and use it for SEO purposes. For example, you can use it to place links that direct viewers back to key pages on your website. This will go a long way in improving your website’s link profile.
4) Add creative data
Content creation is extremely important and to make sure it goes down well the right people should be involved in every project. These people should be listed.
When you have great writers they are an asset and you need to have great graphics too. Visual content should be given high priority as most marketers strongly believe that visual content is critical to the brand’s story.
The fact is that posts that contain visuals get 94% more attention and ratings than articles without visuals.
So, if you have an in-house graphic designer, you can use them to create stunning graphics. If not, there are plenty of outside resources you can use.
You have to find the best people for the job and luckily there are plenty of affordable solutions to solve these problems.
When the budget is on the low end, know that you can still create amazing content on a shoestring budget.
With a multi-channel approach, you get the most out of your content and ensure that it creates maximum engagement and presence for the company.
5) Email Marketing and SEO
When it comes to content marketing, it is important to keep an eye on marketing. After all, the content you create needs to actually be viewed by your audience.
The best known and most experienced marketers usually promote any content they create as quickly as possible. In most cases, they do this as soon as the content is published. This is a highly recommended strategy.
That being said, there are different types of content and each different type would be shared in their own way.
An example of this is that you have a new blog post on your website that you want to share in your email newsletter and on social media pages.
On the other hand, if you have a new whitepaper or other type of industry research, get paid advertising to market it.
There are many ways to promote content, and some of them are paid for while others are free.
You should take full advantage of popular social media platforms like LinkedIn, Facebook, Instagram, Twitter, etc. as they all have paid advertising platforms that allow you to show your content or ads to specific audiences who want to see your content.
A whitepaper can be displayed as a retargeting ad for people who have visited your website or even people who have sent a message to your business or left the cart prior to purchasing.
Regardless of the type of content you post, such as: For example, infographics, e-books, etc., you need to make sure your audience and the people who have subscribed to your list are informed. People who have subscribed to your email list are already engaged and interested in yours Companies and they are a great idea to promote as they will likely be sharing your content.
Finally, you should make an effort to break down large pieces of content into smaller forms to share with other websites. For example, you could create a series of articles referencing your original post or products, or even an infographic that does the same.