How to Deliver Personalized B2B Buyer Journeys on Scale A panel of experts discusses how marketers can effectively move buyers from one stage of the journey to the next on scale.
Hosted by author and journalistic storyteller Christoph Trappe, the panel webinar will feature speakers from leading global brands including award-winning personalization software solution Webeo, Marketing Director for Precision Demand, Integrate, Pioneer in Remote Working Technology, LogMeIn and innovative website visitor automation software, Web Insights .
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Any successful marketer understands the value of personalization, but scaling up personalization and delivering truly bespoke user journeys is a whole different ball game. “
– Lilah Waite, Marketing Director at Web Insights
Lilah Waite, chief marketing officer at Web Insights, said, “Any successful marketer understands the value of personalization, but scaling up personalization and delivering truly bespoke buyer journeys is a whole different ball game. It’s an area that falls short for a number of organizations and we are thrilled to bring this panel together to discuss the tactics that are producing the best results in the rapidly evolving marketing landscape. “
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Viewers can ask their own questions to the panel, which will discuss:
– How to map customer needs and create relevant buyer trips
– How you can move customers on the stages of the buyer journey
– Where you are likely to lose customers
– Make your marketing personal – and do it on a large scale
Lilah added, “It is critical for marketers to have a real understanding of the modern shopper journey, to understand how their customers steer the buying process, and most importantly, how to guide them through it. High level personalization is the expectation in B2B buyer travel today, and each member of our panel will bring their own unique perspective of what this means for their company, customers and the entire B2B buyer journey. “
Web Insights is a highly intelligent solution for automating website visitors. The software enables technology and SaaS marketers to improve MQLs and SQLs through super intelligent automation and integration functions. It integrates seamlessly with any existing Mar-Tech stack or CRM. It can route leads and opportunities directly to a stakeholder across a user’s entire company. Users can add contacts to workflows to communicate instantly or turn website visitors into leads at any stage of the funnel.