Content strategy concept.
Entrepreneurs are some of the most innovative, motivated and influential people in the world. Building a business from scratch requires a special vision and determination. There is a lot to learn from following their travels.
Entrepreneurship, however, is not without its obvious problems. Raising capital, gaining market share, and creating a profitable organization are full-time jobs and much more. That’s why 90% of startups fail, even when led by amazing people.
To get your startup started, you need to successfully sell your idea to others. You’re completely branded, but consumers need to jump on board for growth and stability. There is a particularly effective way of doing this and that is by relying on the power of the content.
The written word is still so powerful in the digital age. Once you learn how to leverage content based on your brand, consumers will gather together. These instructions will help you get started.
Create a content strategy
As with any other marketing or branding campaign, you need to start with a strategy. The right content strategy will guide your brand. Otherwise, you may be paddling in circles with no idea of where you want to go. Before starting your content campaign, you need to iron out the following details.
Your target audience
Before you know what to say, you need to know who to talk to. This determines how you write your content to target specific demographics.
A content calendar
How often do you want to post content? You can start with weekly content or adjust this frequency up or down. Just make sure you publish consistently. A regular cadence will keep the content fresh and instill trust with your audience.
Topics and topics of conversation
What is your content about anyway? Do you focus on industry news or give your customers industry tricks and tips? Choosing your “beat” gives you a coherent voice for your content.
While maintaining a blog is inexpensive compared to other forms of advertising, it still requires some resources to move it forward. Make sure you have a budget for it and are tracking the expenses so you can calculate the ROI.
Your content strategy is meaningless without a goal to be achieved. Do you want to get a certain number of unique website visitors each month? Can you increase your conversion rate by X%? Create content with a purpose and make adjustments that get you closer to the goals you set.
Your content strategy can be even more detailed. It never hurts to be thorough. The important thing is to sit down to plan your efforts so that your content works in a targeted manner.
Develop content with value
While it’s easy enough to just pump out the contents, your primary focus should be on quality rather than quantity. Content speaks to others if it offers them added value. Otherwise, just keep scrolling without worrying about your brand.
One of my connections, Hillel Fuld, is one of the world’s most sought-after startup consultants. He became a master tech blogger and published articles in the world’s leading publications. His reputation as an industry expert and reliable source helped him build a startup fund without all of the capital typically required in this industry.
How was such an achievement possible? Because its content spawned entrepreneurs and companies that believed in its personal branding. They appreciated what he was doing with the contents and were drawn to it like a magnet.
How can your brand add value? If you make athletic shoes, you can attract more customers to your website by providing fitness content. Customers will come for the exercise tips and stay for the shoes.
Learn more about SEO
Search engine optimization is one of the most valuable aspects of content marketing. By developing high quality content and posting it on your website, you will improve its ranking in online search engines. The higher the rank of your pages, the more organic traffic you will get.
Not that the process is easy. Search engine algorithms and SEO strategies are always changing, and some marketers have done full-time jobs for themselves just to keep up with the movement. However, there are some basic principles that stay the same, e.g. B. the right linking habits and use of the right keywords to attract the right viewers to your content.
Another important factor in search engine optimization is targeted search. What are your customers looking for on the internet and how can you use this knowledge to drive them to your brand? If you can focus on the most relevant searches, your brand will be at the fore in purchasing decisions.
Use social media
One reason blog content works so well is that most consumers are tired of seeing ads. Content is much more engaging than traditional advertising and generally leads to greater user interaction. You can improve the visibility of your blog by using your social media accounts.
Post your blog links on social media with a clever label and eye-catching image and you’ll get even more customers for little to no cost. Social media users already spend their time scrolling. Use this behavior to capture them in their element.
As you continue to produce and publish content, your strategy will improve. Create a content use plan to build your brand today and you’ll see the impact it will have on your startup in just a few months.