How Vistaprint found answers to its search engine optimization problems
Sign in to Digital Commerce 360
April 8, 2021
If you run a massive e-commerce operation with websites in multiple languages in more than 20 countries, SEO is a task that never gets done. It is an ongoing battle to ensure that Google Inc. and other search engines crawl, index, and present pages in search results that are live, relevant, and result in sales.
Vistaprint is one of those mammoth retailers who need to keep a constant eye on SEO, says Arnaud Mangasaryan, SEO engineering and analytics manager at Vistaprint USA. The Netherlands-based custom online marketing and office supplies printer for businesses and consumers, Cimpress plc. Heard was introduced in 1994. For the second quarter of 2021 ending January 2, Vistaprint, # 21 in Digital Commerce 360 Europe database had sales of $ 436.32 million. It is now sold online in 22 countries – each with their own e-commerce website – and in multiple languages. The bottom line is …
For instant access to the rest of this article, sign up through the free strategy membership Join for free Button below. If you are already a member, Please log in.
Would you like to read more? Unlock free strategy membership
Complete your free registration now to access this history and more detailed reports, data and analysis